R-Building | Developer

R-Building is a developer that understands: building a house means building your reputation.
It is a large developer in the city of Bucha, Kyiv region. The company has over 3 residential complexes: Millennium State, Millennium City, Idilika Avenue, Millennium Park, and others.

Goals set

- Collecting applications for purchasing apartments through targeted and contextual advertising
- Placing properties on platforms: lunua, domria, OLX
- Promoting promotional offers and discounts on real estate

First steps

- Conducted an analysis of past advertising campaigns
- Segmented the audience
- Developed advertising creatives
- Collected the semantic core of key queries
- Updated quizzes on the websites of residential complexes
- Selected placement packages and placed real estate objects on platforms

1. As the first step, we tackled the analysis of previous advertising campaigns, analyzed the results, advertising creatives, and offers
2. We worked on mistakes and made certain adjustments to the advertising campaigns
3. Developed designer advertising creatives that emphasized the brand image of R-Building and were recognizable among competitors' advertising
4. Segmented the audience into several groups
5. Created separate advertising creatives for promotions and offers
6. Collected the semantic core
7. Selected key queries for setting up contextual advertising
8. Launched advertising campaigns with a budget of $140 per day (initially)

During the period from 01.12.2023 to 12.01.2024, we attracted 201 leads with an average cost of $7.