Task:
Develop and integrate an interactive service cost calculator for clients in the USA (Chicago) on the Webflow website. The main goal is to automate price calculation, filter out non-target applications, and increase conversion to bookings.
Implemented functionality:
Dynamic logic: Cost calculation based on the selection of multiple categories and service items (assembly, installation, heavy lifting).
Intelligent pricing: Implemented a minimum service call cost check.
Geo-dependent logic: Cost calculation based on the client's ZIP code (base zones, surcharge zones, and restrictions for remote areas).
Analytics: Set up complete conversion tracking through Google Analytics (GA4) and Google Ads Conversion Tracking to assess the effectiveness of marketing campaigns.
Lead automation: Set up application flow segmentation: first for technical control, then automatic transfer of qualified leads after client confirmation.
Technology stack:
Webflow (website foundation);
Custom JavaScript (calculation logic);
Google Analytics / GTM (analytics);
Make / n8n (optionally, if used for integration with CRM or Telegram).
Result:
The client received a tool that allows website visitors to independently assess the cost of work, significantly improving the quality of incoming applications and reducing processing time.
Develop and integrate an interactive service cost calculator for clients in the USA (Chicago) on the Webflow website. The main goal is to automate price calculation, filter out non-target applications, and increase conversion to bookings.
Implemented functionality:
Dynamic logic: Cost calculation based on the selection of multiple categories and service items (assembly, installation, heavy lifting).
Intelligent pricing: Implemented a minimum service call cost check.
Geo-dependent logic: Cost calculation based on the client's ZIP code (base zones, surcharge zones, and restrictions for remote areas).
Analytics: Set up complete conversion tracking through Google Analytics (GA4) and Google Ads Conversion Tracking to assess the effectiveness of marketing campaigns.
Lead automation: Set up application flow segmentation: first for technical control, then automatic transfer of qualified leads after client confirmation.
Technology stack:
Webflow (website foundation);
Custom JavaScript (calculation logic);
Google Analytics / GTM (analytics);
Make / n8n (optionally, if used for integration with CRM or Telegram).
Result:
The client received a tool that allows website visitors to independently assess the cost of work, significantly improving the quality of incoming applications and reducing processing time.