Redesign of the flower shop website
Meta
Conduct a complete redesign of the online flower shop with a revamp of the visual language and the creation of a new structure from scratch, to transform a complex, overloaded interface into a user-friendly, modern, and visually light digital product.
Tasks
Eliminate chaos on the homepage by removing the clutter of small graphics, noisy backgrounds, heavy patterns, and colorful product cards. Create intuitive navigation, implement an interactive map, integrate social media, and launch an effective filtering system in the catalog.
Solution
The updated design code is based on circles from the logo, transformed into offset background elements and buttons, allowing focus on the bouquet photographs. The site features sections for special offers and expert recommendations, a persistent footer for instant navigation across sections, as well as detailed maps of sales points. The result is a clean, minimalist interface that inspires trust.
Conduct a complete redesign of the online flower shop with a revamp of the visual language and the creation of a new structure from scratch, to transform a complex, overloaded interface into a user-friendly, modern, and visually light digital product.
Tasks
Eliminate chaos on the homepage by removing the clutter of small graphics, noisy backgrounds, heavy patterns, and colorful product cards. Create intuitive navigation, implement an interactive map, integrate social media, and launch an effective filtering system in the catalog.
Solution
The updated design code is based on circles from the logo, transformed into offset background elements and buttons, allowing focus on the bouquet photographs. The site features sections for special offers and expert recommendations, a persistent footer for instant navigation across sections, as well as detailed maps of sales points. The result is a clean, minimalist interface that inspires trust.
Poltava 
Available for hire
Offer work