Redesign of the BRASKA logo and brand identity

Redesign of the logo and identity for the Braska brand

Client: Braska — a modern footwear brand with European manufacturing

Project goal: Update the brand's visual image, adapt the logo and corporate style for multi-format use (footwear, packaging, clothing, accessories, digital)

Project tasks: Conduct an analysis of the current identity and its limitations. Develop several directions for logo redesign. Create an adaptive version of the symbol for different media. Select brand colors, fonts, graphic elements. Prepare mockups with the new style (shoe boxes, tags, clothing, packaging paper, etc.)

Approach: Research of the competitive environment (Ecco, Vagabond, H&M, Zara). Rely on the existing recognizability of the Braska logo.

Develop a symbol that symbolizes modernity, clean shapes, European minimalism.

Create an adaptive system: from a simple lace symbol to a full version with text.

Logo versatility for different scales — from the sole of a shoe to a storefront.

Main colors:
#EBDCC9 — natural nude
#3D5545 — graphite-green
#855937 — warm chestnut
Font: Montserrat Alternates (Semi Bold, Uppercase).
Additional elements: branded patterns for packaging paper (separately for men's and women's collections), vertical patches, tags

Results: New logo in 3 versions (full, symbolic, simplified). Corporate style with a system of media. A more modern, minimalist, and versatile visual image of the brand. Ready visualizations and mockups for online and offline use.