Redesign of the Nature's Sunshine Products (NSP) website

Brief description:
The goal of the project is to update the visual style and structure of the NSP website to make it more modern, user-friendly, and aligned with the company's brand. NSP specializes in selling natural dietary supplements and cosmetics, so the emphasis is on eco-friendliness, health, and trust in the products.

Project objectives:
Design update:
- Modern and responsive interface.
- Unified visual style emphasizing naturalness and purity.
- Use of corporate colors and logo.
Improving user experience (UX):
- Simplified and logical navigation.
- Quick access to product information and business opportunities.
- Mobile device optimization.
Marketing tasks:
- Increase brand trust.
- Support loyalty programs and network marketing.
- Increase conversions: purchases and new partner registrations.

Target audience:
Women and men aged 25–55 interested in a healthy lifestyle.
Potential and existing NSP partners.
People seeking natural and safe products for body and face care.

Key sections of the website:
About the company:
- Mission, history, and philosophy of NSP.
Products:
- Dietary supplement catalog.
- Natural cosmetics.
- Convenient search and filtering.
Business with NSP:
- Cooperation opportunities.
- Success stories.
- Partner registration.
News and promotions:
- Current offers.
- Events and webinars.
Awards and achievements:
- Director of the Year.
- Leader of the Year, etc.

Functional capabilities:
- Site search.
- Feedback form (inquiries).
- Newsletter subscription.
- Social media integration.
- Multilingual support (if necessary).

Technical requirements:
- Responsive layout (mobile-first).
- CMS: WordPress /Bitrix/ as agreed.
- SEO optimization support.
- Fast page loading (PageSpeed 90+).
- Security (SSL, form protection).

Terms and stages:
- Analysis of the current website and UX/UI audit.
- Prototype development.
- Creation of a new design.