Redesign of the ZUS Coffee mobile app
Redesign of the ZUS Coffee mobile app
Brief description:
The goal of the project is to update the interface and improve the user experience in the mobile app for ordering coffee and desserts, adapting it for quick and convenient use in time-constrained situations, such as lunch breaks at work or ordering for home.
Project objectives:
Increase convenience and speed of order placement:
Intuitive and minimalist design.
Quick access to selected products.
Simplified process of choosing, ordering, and paying.
Enhance visual appeal:
Modern design in accordance with the ZUS Coffee brand.
Bright images of products, appetizing descriptions.
Optimization for everyday usage scenarios:
Lunch breaks, coffee breaks, home delivery.
One-handed operation adaptation.
Target audience:
Office workers, students, remote workers.
People who order coffee and desserts "on the go" or with delivery.
Ages 20–45, city residents who value taste, speed, and convenience.
Key app features:
Home page:
Personalized recommendations.
Quick order button ("Repeat my coffee").
Sections: "Coffee", "Desserts", "Sets", "Popular".
Menu:
Clear categories (coffee, cold drinks, frappes, cheesecakes, etc.).
Preview with image and short description.
Support for filters (vegan, lactose-free, cold/hot, etc.).
Order placement:
Convenient cart.
Support for Apple Pay, Google Pay, and quick payments.
Indicates delivery time and nearest branch.
Personal account and loyalty:
Points and rewards system.
Order history, ability to "repeat" an order.
Push notifications about discounts and new products.
Functional improvements:
Responsiveness for iOS and Android.
Increased app loading speed.
Dark theme (optional for user).
Integration with maps to determine the nearest branch.
Implementation stages:
Analysis of current UX/UI and user feedback.
Creation of prototypes for the new interface.
UX testing.
Design of screens.
Integration of new design into the mobile app.
Beta testing and launch.
Technical requirements:
Cross-platform compatibility (React Native/Flutter).
Integration with CRM and loyalty system.
Support for push notifications.
Compliance with App Store and Google Play requirements.
Brief description:
The goal of the project is to update the interface and improve the user experience in the mobile app for ordering coffee and desserts, adapting it for quick and convenient use in time-constrained situations, such as lunch breaks at work or ordering for home.
Project objectives:
Increase convenience and speed of order placement:
Intuitive and minimalist design.
Quick access to selected products.
Simplified process of choosing, ordering, and paying.
Enhance visual appeal:
Modern design in accordance with the ZUS Coffee brand.
Bright images of products, appetizing descriptions.
Optimization for everyday usage scenarios:
Lunch breaks, coffee breaks, home delivery.
One-handed operation adaptation.
Target audience:
Office workers, students, remote workers.
People who order coffee and desserts "on the go" or with delivery.
Ages 20–45, city residents who value taste, speed, and convenience.
Key app features:
Home page:
Personalized recommendations.
Quick order button ("Repeat my coffee").
Sections: "Coffee", "Desserts", "Sets", "Popular".
Menu:
Clear categories (coffee, cold drinks, frappes, cheesecakes, etc.).
Preview with image and short description.
Support for filters (vegan, lactose-free, cold/hot, etc.).
Order placement:
Convenient cart.
Support for Apple Pay, Google Pay, and quick payments.
Indicates delivery time and nearest branch.
Personal account and loyalty:
Points and rewards system.
Order history, ability to "repeat" an order.
Push notifications about discounts and new products.
Functional improvements:
Responsiveness for iOS and Android.
Increased app loading speed.
Dark theme (optional for user).
Integration with maps to determine the nearest branch.
Implementation stages:
Analysis of current UX/UI and user feedback.
Creation of prototypes for the new interface.
UX testing.
Design of screens.
Integration of new design into the mobile app.
Beta testing and launch.
Technical requirements:
Cross-platform compatibility (React Native/Flutter).
Integration with CRM and loyalty system.
Support for push notifications.
Compliance with App Store and Google Play requirements.