Reduction of ice cost by 65% for local SPA hotel
Topic: Village hotel with SPA complexes in the Church Region
Types of conversions: sending a form to a website or call
What was the task: To audit the advertising account and make the necessary changes, to optimize the flow of conversions with a limited budget, to make relevant traffic to the site
Term of execution: 3 months
What work has been done:
Text Advertisements (introduction of relevant keywords and achieving the maximum quality of the ad)
- Keyword analysis (changing extension, deleting duplicates, deleting ineffective keywords)
- Starting remarketing (Video Advertising and KMS)
Only target areas are left.
- Earlier, the campaigns were divided by categories of services, but this gave a very bad result due to the general limitation of the budget, thus each campaign had a budget not more than 100 UAH/day, which was too small.It was decided to unite categories into one campaign with the general budget, but to distribute them within the groups of advertisements.- For the search advertising, the strategy was changed (in the beginning the manual strategy of stake adjustment.But I changed it to "maximum clicks", so we got a lot of traffic with a limited budget.After we received the first 30 conversions, the campaign was translated into the "Maximum conversions" strategy.After that, the advertising began to give a lot of targeted conversions at a low price)
It may seem that the deadline is long.However, a lot of tests have been carried out, which have resulted in significant improvement in the result.
Types of conversions: sending a form to a website or call
What was the task: To audit the advertising account and make the necessary changes, to optimize the flow of conversions with a limited budget, to make relevant traffic to the site
Term of execution: 3 months
What work has been done:
Text Advertisements (introduction of relevant keywords and achieving the maximum quality of the ad)
- Keyword analysis (changing extension, deleting duplicates, deleting ineffective keywords)
- Starting remarketing (Video Advertising and KMS)
Only target areas are left.
- Earlier, the campaigns were divided by categories of services, but this gave a very bad result due to the general limitation of the budget, thus each campaign had a budget not more than 100 UAH/day, which was too small.It was decided to unite categories into one campaign with the general budget, but to distribute them within the groups of advertisements.- For the search advertising, the strategy was changed (in the beginning the manual strategy of stake adjustment.But I changed it to "maximum clicks", so we got a lot of traffic with a limited budget.After we received the first 30 conversions, the campaign was translated into the "Maximum conversions" strategy.After that, the advertising began to give a lot of targeted conversions at a low price)
It may seem that the deadline is long.However, a lot of tests have been carried out, which have resulted in significant improvement in the result.
Vinnytsia 
Available for hire