Beauty services advertising (keratin / botox)

What was done:
- Set up targeted advertising focusing on local demand
- Developed creatives with a "before/after" result focus
- Tested offer and audience combinations
- Optimized campaigns for cost per lead and quality of inquiries

Results:
- Attracted 170 leads for high-ticket services
- Stable flow of inquiries with a moderate budget
- Achieved high return on investment and quality inquiries