Advertising for Real Estate Agency

Work done on the project:
The set of sematic nucleus (more than 20 thousand)key), filtering key queries, creating lists of minus words (1000 minutes of words);
calculation of the effective budget for the advertising campaign;
Advertising campaigns to search for Google Adwords and CMS
- collection of the site’s visitors base and launch of a advertising campaign for remarketing;
- proper organization of the advertising account structure (disintegration of keywords into semantic groups and their distribution by campaigns and advertising groups);
Selling text of advertisements;
- creation of banners for remarketing and KMS;
Advertising all types of advertisements;
Installing the Google Tag Manager script on the site;
Installing a Google Analytics analytics calculator;
- setting goals for tracking conversions (click on links, sending forms, transitions on pages, time on the site);
- cut off calls from Google’s competitors and bots (% site refusal decreased from 67% to 24%);
Reduce spending on non-purpose clicks and calling from competitors to the minimum value.He analyzed and improved the work of managers.With the help of advertising campaigns in Google Adwords attracted 100 new calls, at the price of 390 UAH.For calls, from these calls, the real estate company closed 10 transactions with an average check of $50,000.Analysis and scalability of advertising campaigns.He optimized the advertising campaigns and was able to reach the value of the price per click, which did not exceed 15 UAH.by clicking on 1 to 2 Google search output positions above the competitive real estate sales niche.Analyzing and tracking the user’s actions on the company’s website has to eliminate small defects and improve the site’s work and its conversion.#contextadvertising #Googleadvertising #contextadvertising #GoogleAdwords #GoogleAds #CMS #analyticadvertising #searchadvertising #semantics