Advertising for digital agencies

Work done on the project:
The set of sematic nucleus (more than 10 thousand)key), filtering key queries, creating lists of minus words (500 minus words);
calculation of the effective budget for the advertising campaign;
Advertising campaigns to search for Google Adwords and CMS
- collection of the site’s visitors base and launch of a advertising campaign for remarketing;
- proper organization of the advertising account structure (disintegration of keywords into semantic groups and their distribution by campaigns and advertising groups);
Selling text of advertisements;
- creation of banners for remarketing and KMS;
Advertising all types of advertisements;
Installing the Google Tag Manager script on the site;
Installing a Google Analytics analytics calculator;
- setting goals for tracking conversions (click on links, sending forms, transitions on pages, time on the site);
- cut off calls from Google’s competitors and bots (% of site rejection decreased from 57% to 29%);
- reduced spending on non-purpose clicks and calling from competitors to a minimum value, thus reduced the price per click and lead by 33%

Analysis and scalability of advertising campaigns.He optimized the advertising campaigns and was able to reach the value of the price per click, which did not exceed 26 UAH.by clicking on 1 to 2 Google search edition positions above the competitive niche.Analyzing and tracking the user’s actions on the company’s website has to eliminate small defects and improve the site’s work and its conversion.#contextadvertising #Googleadvertising #contextadvertising #GoogleAdwords #GoogleAds #CMS #analyticadvertising #searchadvertising #semantics