Advertising for designer furniture

Job Description
- Launched and optimized advertising for designer furniture with a focus on quality leads and high-ticket sales.

Platform: Meta Ads (Instagram/Facebook)
Format: lead generation (applications) + quality control of inquiries + scaling of working connections
Tracking: Meta Pixel/events + conversion control in the funnel

What I did:
- Packaged a strong offer into a creative idea and selected the right creatives for the premium segment
- Formulated a clear "trigger" for the application: clear benefit + simple action (easy for a person to write/leave an application)
- Tested a series of connections between creative + offer with an emphasis on results/benefits
- Removed creatives/segments that generated cheap but non-targeted inquiries
- Optimized campaigns for lead quality and scaled connections that consistently provided relevant applications and sales

Result:
Advertising budget: $1,618.30
Applications: 809 (CPL $2.00)
Sales: 40 (CPA $40.45)
Average check: $747.31
Turnover: $29,892.55
ROI: 639%

#MetaAds #InstagramAds #FacebookAds #leadgeneration #targetedadvertising #performancemarketing #premiumsegment #furniture