Targeted Advertising on Facebook

I set up and launched an advertisement on Facebook for a partner program. Goal: Conversion - registration on the site.

The partner received 112 leads, of which 83 conversions. The price of one conversion - 1.04$ There were 478 clicks, the price per click - 0.18$, CTR 5.29%

What he did:
Create a business page.
Enter your business page with content.
Adjusting events on Facebook Pixel
Set up an advertising office.
Analyze the niche.
Analysis of competitors
Analyze the target audience.
Sign up the target audience.
I made the UTP
I have written a book that sells.
Create a creative photo:
Set up and launched an advertising campaign.