Google Advertising for Visa Assistance Services in the United States

What was before:
A search advertisement was set on Google, which brought a small number of requests.The objectives:
providing the sales department with applications from the site at 100%;
Optimization and scalability of advertising campaigns
realization
Analysis of service, demand, and competitors.To the goals, the site was optimized, launched a search advertising campaign, context media network and Performance Max.A general promotion strategy has been developed.Connected and set site analytics - Google Analytics, Google Tag Manager;
To the goals optimized site, customized search advertising campaign, contextual media network and Performance Max in Google Ads
Advertising display in the context-media network is set to the audience of the visitors to the site (“touching” advertising) and the audience visiting similar websites or websites of competitors.Results
Total of orders (leads) - 1445
The cost of the order (lida) is 42.74 UAH.Methods of ordering: application on the website, telephone call.Conversion of orders to purchases - 8.82%

#Context Advertising #GoogleAds