Case goods on Facebook, Instagram - tactical equipment

The tasks

Provide the online sale of goods in the online store of tactical equipment and thermobell on the platform prom.ua;
Share the advertising costs up to 20% of the store’s turnover;

realization

The following places were selected for the start of sales:

Instagram and Facebook;

The following work is completed:

Automatic downloading of goods and prices from the site is set in Meta Commerce Manager.
Selling of goods by catalogue on Instagram, Facebook;
Customized cross-retarget audiences to return to the site of the visitors store;
The most successful creatives and CA groups are selected.

The Results:

For the first month of work, the following indicators came out:

Advertising budget: $170.71
Sales amount: $1203.93
ROAS (Return of Advertising Investment: 705%)
Proportion of advertising costs: 14%