Google Shopping + FB, Instagram - Sweatshirt and Snacks

The tasks

Provide online sales in the online store;
Scale the circulation of the goods to 300,000 UAH.in the month;
Minimizing the share of advertising costs;

realization

The following places were selected for the start of sales:

The Google #Shopping
Google search and media network;
Instagram and #Facebook

The following work is completed:

It is set to automatically download goods and prices from the site in Google Merchant and Meta Commerce Manager.Selling of goods by catalogue on Instagram, Facebook;
A SMM strategy has been developed to promote an Instagram account for direct sales.
Selling goods through Google Shopping;
Custom customer traffic to the store through Google search, media network, Instagram;
Customized cross-retarget audiences to return to the site of the visitors store;
To stimulate re-sales and reduce the customer’s advertising price, a system of shares and promotional codes has been developed and implemented.The Results:

For the second month of work, the following indicators came out:

by Google

Number of sales: 192 purchases.
The sales amount is 203,000 UAH.and


#Meta (Facebook and Instagram)

A total of 135 purchases;
The sales amount is $2742.(102825 UAH)Re-sales, organics from Instagram, return through mailing and shares

The number of sales is 78 purchases.
The sales amount is 72,500 UAH.and

Results

Total sales: 378 000 UAH.Total advertising costs: 58,000 UAH.Revenue of advertising investments: 652%