Client: Entrepreneur selling disposable vapes in the Baltic countries.
Problem: Previously launched targeting campaigns with other contractors but faced bans, high cost per subscriber, and low conversion to buyers.
What was done:
- Strategy development:
- Defined target audience: youth aged 18–30, from the CIS, students.
- Built a funnel: Instagram/Facebook → intermediary → Telegram bot.
- Considered features of each country: Lithuania, Latvia, Estonia.
Circumventing moderation:
- Created a neutral intermediary without the words "vape" or "disposable".
- Used veiled messages: "your style", "exclusive", "by invitation only".
- Working with creatives:
- Tested video reviews, GIFs, comparisons, emotional creatives.
- The best combination was a video with a "Learn More" button — high CTR.
Budget optimization:
Start with tests of $5–10 per day.
Regular analytics and scaling of working combinations.
Tracking not only subscribers but also their purchasing activity.
Results over 30 days:
Cost per subscriber:
• Latvia — $0.7
• Lithuania — $0.9
• Estonia — $1.2
More than 2000 new subscribers attracted
Conversion to buyers: 35–40%
Ad payback: x3 already in the first month
Conclusion:
Even in a complex and "forbidden" niche, it is possible to steadily acquire clients through targeting. With the right strategy, creatives, and funnel, it is possible to bypass moderation, maintain lead costs, and ensure high conversion.
Problem: Previously launched targeting campaigns with other contractors but faced bans, high cost per subscriber, and low conversion to buyers.
What was done:
- Strategy development:
- Defined target audience: youth aged 18–30, from the CIS, students.
- Built a funnel: Instagram/Facebook → intermediary → Telegram bot.
- Considered features of each country: Lithuania, Latvia, Estonia.
Circumventing moderation:
- Created a neutral intermediary without the words "vape" or "disposable".
- Used veiled messages: "your style", "exclusive", "by invitation only".
- Working with creatives:
- Tested video reviews, GIFs, comparisons, emotional creatives.
- The best combination was a video with a "Learn More" button — high CTR.
Budget optimization:
Start with tests of $5–10 per day.
Regular analytics and scaling of working combinations.
Tracking not only subscribers but also their purchasing activity.
Results over 30 days:
Cost per subscriber:
• Latvia — $0.7
• Lithuania — $0.9
• Estonia — $1.2
More than 2000 new subscribers attracted
Conversion to buyers: 35–40%
Ad payback: x3 already in the first month
Conclusion:
Even in a complex and "forbidden" niche, it is possible to steadily acquire clients through targeting. With the right strategy, creatives, and funnel, it is possible to bypass moderation, maintain lead costs, and ensure high conversion.