Subscriber for $0.5 in Tenge - channel for one-time in Poland, via FB
Client: owner of Telegram channels dedicated to selling tobacco and disposable electronic cigarettes
Goal: attract Russian-speaking audience in Poland interested in purchasing at minimal cost
Problems:
- Facebook bans advertising of tobacco and vapes
- Telegram channels without active content have low conversion
- Direct traffic to Telegram results in low engagement
What was done:
1. Use of intermediaries
Created landing pages without direct mention of prohibited products. This helped bypass Facebook moderation and allowed warming up the audience before sending them to Telegram.
2. Testing traffic schemes
Compared direct traffic to Telegram with traffic through intermediaries. The best results were achieved with intermediaries — they provided cheap and quality subscriptions.
3. Working with creatives
Used video reviews, real footage of products, FOMO triggers
Focused on scarcity, benefits, and privacy in texts and visuals
Offers sounded like: “Limited availability,” “For insiders only,” “Be the first to know”
4. Optimization of landing pages
Applied e-commerce approach on intermediaries: instead of usual “Subscribe,” used phrases like “Get access to a closed channel” or “Follow new supplies”
Results:
Cost per subscriber for tobacco: $0.50–0.60
Cost per subscriber for vapes: $1–2
Subscribers not only joined but also made purchases
Advertising fully paid for itself
Telegram channels revived: activity, orders, and feedback appeared
Scaling and testing of new combinations are ongoing
Conclusion:
Even in niches with restrictions, it is possible to consistently achieve results with the right strategy, audience filtering, and a well-thought-out warming funnel. Facebook and Instagram advertising are effective tools even in gray segments if you know how to adapt the approach to platform rules.
Goal: attract Russian-speaking audience in Poland interested in purchasing at minimal cost
Problems:
- Facebook bans advertising of tobacco and vapes
- Telegram channels without active content have low conversion
- Direct traffic to Telegram results in low engagement
What was done:
1. Use of intermediaries
Created landing pages without direct mention of prohibited products. This helped bypass Facebook moderation and allowed warming up the audience before sending them to Telegram.
2. Testing traffic schemes
Compared direct traffic to Telegram with traffic through intermediaries. The best results were achieved with intermediaries — they provided cheap and quality subscriptions.
3. Working with creatives
Used video reviews, real footage of products, FOMO triggers
Focused on scarcity, benefits, and privacy in texts and visuals
Offers sounded like: “Limited availability,” “For insiders only,” “Be the first to know”
4. Optimization of landing pages
Applied e-commerce approach on intermediaries: instead of usual “Subscribe,” used phrases like “Get access to a closed channel” or “Follow new supplies”
Results:
Cost per subscriber for tobacco: $0.50–0.60
Cost per subscriber for vapes: $1–2
Subscribers not only joined but also made purchases
Advertising fully paid for itself
Telegram channels revived: activity, orders, and feedback appeared
Scaling and testing of new combinations are ongoing
Conclusion:
Even in niches with restrictions, it is possible to consistently achieve results with the right strategy, audience filtering, and a well-thought-out warming funnel. Facebook and Instagram advertising are effective tools even in gray segments if you know how to adapt the approach to platform rules.
Kyiv 
Available for hire