Google Ads PPC - Gourmet Haven
Contextual Advertising
Case Summary: Gourmet Haven - Google Ads Campaign
What we did:
Developed comprehensive Google Ads strategy across four campaign types: Search, Shopping, Display, and Video
Improved product feed quality for Shopping campaigns
Created segmented ad groups based on specialty food categories
Implemented detailed negative keyword strategy to reduce wasted spend
Set up cross-selling campaigns for complementary gourmet products
Results:
Traffic grew 483% (18K to 105K/month)
Conversion rate improved from 2.1% to 4.8% (+128%)
Monthly orders increased from 120 to 760 (+533%)
ROAS improved from 180% to 450% (+150%)
Average order value grew from $85 to $125 (+47%)
Key insights:
Search and Shopping campaigns delivered highest ROAS (520% and 480%)
Gift baskets were top performing category (38% of sales, 45% margin)
Return customer rate increased from 18% to 58%
Highest ROI strategy was remarketing to previous purchasers with complementary products
What we did:
Developed comprehensive Google Ads strategy across four campaign types: Search, Shopping, Display, and Video
Improved product feed quality for Shopping campaigns
Created segmented ad groups based on specialty food categories
Implemented detailed negative keyword strategy to reduce wasted spend
Set up cross-selling campaigns for complementary gourmet products
Results:
Traffic grew 483% (18K to 105K/month)
Conversion rate improved from 2.1% to 4.8% (+128%)
Monthly orders increased from 120 to 760 (+533%)
ROAS improved from 180% to 450% (+150%)
Average order value grew from $85 to $125 (+47%)
Key insights:
Search and Shopping campaigns delivered highest ROAS (520% and 480%)
Gift baskets were top performing category (38% of sales, 45% margin)
Return customer rate increased from 18% to 58%
Highest ROI strategy was remarketing to previous purchasers with complementary products