We completely rebuilt the lead generation system for the seasonal offer Holiday Sun — starting from the website and ending with Meta Ads campaigns.
The main problem was not in advertising, but in a weak funnel and low conversion. Therefore, instead of scaling traffic, we first updated the website and built a clear funnel for registrations.
My role included the full cycle: defining the ICP (ideal customer profile), developing the funnel structure, creating offers and communication angles, as well as launching and optimizing Meta Ads.
What was done:
Complete redesign of the website with a focus on conversion
Building a registration funnel (landing page → form → lead processing)
Defining the ICP and developing relevant offers
Launching and optimizing Meta Ads campaigns
Testing creatives and communication angles
Result:
240 registrations in 30 days
$0.89 per registration
Stable and scalable flow of leads
Key insight:
The result was achieved not only through advertising but thanks to a systematic approach. After updating the website and building the funnel, Meta Ads began to consistently generate cheap and quality leads.
The main problem was not in advertising, but in a weak funnel and low conversion. Therefore, instead of scaling traffic, we first updated the website and built a clear funnel for registrations.
My role included the full cycle: defining the ICP (ideal customer profile), developing the funnel structure, creating offers and communication angles, as well as launching and optimizing Meta Ads.
What was done:
Complete redesign of the website with a focus on conversion
Building a registration funnel (landing page → form → lead processing)
Defining the ICP and developing relevant offers
Launching and optimizing Meta Ads campaigns
Testing creatives and communication angles
Result:
240 registrations in 30 days
$0.89 per registration
Stable and scalable flow of leads
Key insight:
The result was achieved not only through advertising but thanks to a systematic approach. After updating the website and building the funnel, Meta Ads began to consistently generate cheap and quality leads.