Advertising "Questory" - Yandex.Direct and Google AdWor

It was:
RK in search
RK in RSI/KMS
1 to 2 calls in 2 days.

The goal is to expand the audience’s maximum coverage with approximate keywords and targeting.
made by:
*RK on search in Yandex.Direct and Google AdWords(target)
*RK on search in Yandex.Direct and Google AdWords(Thematics and Oklomathematics)
RK in RSIA and KMS test and adaptive
*RK in RSI and KMS banner
*RK in RSJA (graphic)
RK in RSJA and KMS (ocolematics)
Retargeting / Retargeting

achieved :
1 to 3 calls per day
Cost of 1 lida - from 300 to 600 rubles