Restaurant advertisement

The restaurant, after renovations and a concept update, needed to re-engage its audience and restore activity on social media.

The main task was to increase the number of Instagram followers, enhance the recognition of the establishment, and attract the attention of new potential guests after the relaunch.

The advertising campaign was aimed at attracting a local audience interested in restaurants, gastronomy, and leisure in the city. Special emphasis was placed on the updated appearance of the establishment, the atmosphere, and the new positioning after rebranding.

Campaign goal:

Increase the restaurant's recognition after renovations and rebranding, attract new followers on Instagram, and draw the attention of potential guests to the updated establishment.

Solutions:

• Conducted an analysis of the local audience and competitors in the HoReCa niche;
• Developed an advertising strategy for promoting the updated restaurant;
• Created and tested various creative formats: photos, videos, carousels, and Reels;
• Launched campaigns to attract visitors to the Instagram profile;
• Optimized advertising to increase the number of clicks at minimal cost.

RESULTS:

The advertising campaign helped draw attention to the updated restaurant after rebranding and ensured a steady flow of targeted visitors to the Instagram profile, who became acquainted with the establishment and its new concept.

The price is indicated for monthly management.

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