Targeted advertising for a natural cosmetics brand (Europe)

Goal: attracting new customers to the website and increasing sales through Meta Ads

Tasks:
- Analysis of the target audience and preparation of the advertising strategy
- Creation of creatives (videos + banners)
- Testing campaigns with different audiences: interests, lookalike, retargeting
- Optimization based on events "Add to Cart" and "Purchase"

Results:
Average CTR: 3.7%
Average cost per purchase: €3.20
ROAS: 4.6
Budget: €740
230+ transactions during the campaign period

Platform: Facebook/Instagram
Region: Germany, Austria, Netherlands

The client is satisfied with the result — the campaign became the main source of sales during the launch period.