What has been done:
Conducted an audit of the target audience and competitors in the furniture niche.
Prepared an advertising strategy focused on leads through the website.
Developed creatives for different groups of furniture (case goods, kitchens, wardrobes).
Launched traffic and lead forms, as well as messaging, tested several audiences.
Conducted optimization based on several days of work.
Results:
Reach: 88,000 potential customers.
Website visits: received a steady flow of traffic from relevant audiences.
Landing page conversion: over 20% of users who visited the furniture page and reviewed the offer.
Leads obtained: confirmed lead at the testing stage.
Total test budget: $380
Conclusion:
The test advertising campaign showed stable engagement and high page conversion. Based on the initial results, effective audience segments were identified and a strategy was prepared for scaling and reducing lead costs during further management.
Conducted an audit of the target audience and competitors in the furniture niche.
Prepared an advertising strategy focused on leads through the website.
Developed creatives for different groups of furniture (case goods, kitchens, wardrobes).
Launched traffic and lead forms, as well as messaging, tested several audiences.
Conducted optimization based on several days of work.
Results:
Reach: 88,000 potential customers.
Website visits: received a steady flow of traffic from relevant audiences.
Landing page conversion: over 20% of users who visited the furniture page and reviewed the offer.
Leads obtained: confirmed lead at the testing stage.
Total test budget: $380
Conclusion:
The test advertising campaign showed stable engagement and high page conversion. Based on the initial results, effective audience segments were identified and a strategy was prepared for scaling and reducing lead costs during further management.