Advertising campaign "plant care"

The main goal of the campaign was to increase sales through the website and enhance brand awareness among houseplant owners. The products are aimed at supporting plant health without the use of toxic chemicals, which is important for conscious buyers.

The monthly budget was $2000. The advertising focused on sales through the website with main promotions and offers for new customers, including discounts and free shipping on purchases over $60. Various ad formats were used: product photos, video reviews, and continuous application of creatives that showcased the benefits of organic plant products.

Results for the month:

5000 product sales through the website

Average conversion price: $3.50

Average check: ~$55

ROAS (return on ad spend): 3.1

More than 2000 new followers on Instagram

The campaign showed stable results due to proper audience segmentation and targeted creatives. Products with organic ingredients were particularly popular among environmentally conscious customers.