Report for a half year of work.

As I promised, reporting on the work of search advertising for a company specializing in the sale of doors for a half year.
Since the time call tracking has been connected and the conversion-call tracking has made a number of ratio adjustments depending on gender, age, location, day of the week, time of the day and other parameters.
At one point of the campaign the customer was asked to reduce the turnover, as the production was completely overloaded by orders.
Production was also opened in several other cities, so the advertising campaign itself has grown in size. We started to advance on new low-frequency keys, targeting other cities, which causes some discharge in the cost per click, conversion costs and CTR included.
The average CTR for companies is 25.12%
The average price per click is $0.47
Cost of conversion: $6
Average position – 1.2
The percentage of the results is 93.1%.
What there is to say about associative conversions, which also had a heavy percentage in total.