Residential complex "Dobrobud" - a home where it is good.
Advertisement of real estate always involves deep branding work: trust, authority, recognizability, advantages.
The complexity of the work lay in the fact that the decision to buy an apartment is always made slowly, and the results of marketing are not immediately noticeable - it was our advertising and continuous management of social networks that subtly led clients to this purchase.
Effective advertising of the residential complex was based on quality and clear layout in the feed, where potential clients could get the necessary information. In fact, the page was not only entertaining content, but also a landing page with project data.
Results:
↑ increase in subscribers
↑ market recognition thanks to Instagram
≈ 163 leads in 2 months
≈ $3.48 cost per lead
Advertising budget: only $630/month
The complexity of the work lay in the fact that the decision to buy an apartment is always made slowly, and the results of marketing are not immediately noticeable - it was our advertising and continuous management of social networks that subtly led clients to this purchase.
Effective advertising of the residential complex was based on quality and clear layout in the feed, where potential clients could get the necessary information. In fact, the page was not only entertaining content, but also a landing page with project data.
Results:
↑ increase in subscribers
↑ market recognition thanks to Instagram
≈ 163 leads in 2 months
≈ $3.48 cost per lead
Advertising budget: only $630/month