Results of advertising on the FB for the online furniture store

Case is an online furniture store. Advertising campaigns with optimization under check and under purchase. The average price for the purchase is $10,52, for one of the campaigns - $6.91.
ROAS (Return of Advertising Investment) is 14.35 - that is, for each dollar invested in the advertising is ordered through a basket for $14.
At the same time, I will note that the furniture sphere involves a long decision-making (even more than 7 days - Facebook conversion windows), a high average check and a large share of orders not through the basket, but by phone / messenger.
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