Retargeting on Facebook

Retargeting on Facebook for the Internet store of goods from China - $1.11 per purchase!About the project
Online shop of goods from China

The task
Start dynamic remarketing through the Facebook sales channel.Dynamic advertising on Facebook is a type of advertising that gives you the opportunity to show advertisements of goods to people who have visited your site.With this tool, you will be able to push the potential buyer to the target action.This advertisement that will catch the user if he has not made a purchase and will make him think again.What was done
The preparation:
set the tracking of events on the site to collect the lists of users who have viewed the product;
check the settings of the events and the pixel;
a product feed is a file of data with a list of products;
launched a advertising campaign.Introduction to:
Duration of the campaign: 2 months
Segmentation: by mobile and PC devices

Quantitative results :
Number of pages: 101 629
Showing: 359 039
Number of purchases: 419
Cost of purchase: $1.11