Return of up to 500% for a women's lingerie brand

SAFAROVA is a Ukrainian brand of women's lingerie, swimsuits, homewear, and accessories of its own production. The website features over 1200 products in various categories, and the brand is quite popular and recognizable in the market. The client's request is to ensure stable sales of products through Google and to maximize the activation (unlocking) of products in Merchant.

Results for 2 months BEFORE collaborating with us:
ROAS 309%
Expenses 386,000 UAH
Cost per purchase 483 UAH
Value of purchases 1.19 million UAH

Results for 2 months AFTER collaborating with us:
ROAS 500%
Expenses 311,000 UAH
Cost per purchase 351 UAH
Value of purchases 1.56 million UAH

How did we do it? Launch strategy:
Clustering of keywords, dividing products into different campaigns, testing signals, remarketing campaigns are the foundation that everyone neglects.

The essence of the approach is in phased scaling and uninterrupted operation of campaign structures. It can be adapted for both mono and stores with a large assortment matrix. A lot also depends on budgets. If this project had a small budget, the structure at the beginning would only change by dividing not by 1 language 1 category, but by 1 language 1 campaign with all products (except low-margin ones).

Challenges we faced:

1. Quite a competitive niche (women's lingerie, pajamas)
2. Frequent ad blocks due to explicit content
3. 80% of products in Merchant are blocked (due to the same explicit content)
4. Problems with tracking. At the beginning of the work, purchase tracking and funnel were set up only through Google Analytics, order data was transmitted with a delay of about 72 hours, additionally, some conversions were duplicated
5. No clear strategy and structure for advertising campaigns

#Facebook #Instagram #targetedadvertising #adsetup #advertisingmanagement #contextualadvertising #internetadvertising #GoogleAdwords #context #advertising #internetadvertising #onlinemarketing #contextsetup #internet sales #businessdevelopment #internetmarketing #marketing #profitincrease #ppcspecialist #ppcspecialist #salesincrease #advertisingagency #business #traffic #leads #googleadwords #googleads #advertisinginGoogle #advertisinginGoogle #Googleadvertising #Googleadvertising #googleads #googleadssetup #googleadsprices #googleadsorder #googleadsconnect #googleanalytics #cms #smartcms #remarketing #merchantcenter #googlemerchant #dynamicads #productadvertising #GoogleAds #MetaAds #FacebookAds #InstagramAds #PPC #PerformanceMarketing #ContextualAdvertising #TargetedAdvertising #DigitalMarketing #EcommerceMarketing #AdvertisingForOnlineStores #SalesThroughAdvertising #ROAS #CPA #GoogleShopping #PerformanceMax #SearchAds #MerchantCenter #GA4 #GoogleAnalytics4 #GoogleTagManager #ConversionTracking #FacebookPixel #MetaBusinessManager #LeadGeneration #LookalikeAudiences #WarmAudience #AdvertisingAnalytics #ConversionSetup #CRMIntegrations #MarketingStrategy #AdvertisingAudit #AdvertisingOptimization #ProjectScaling #BudgetManagement #PerformanceAgency