Return to the Old Base

Task: Reanimate the old base of customers who 2 years ago took part in the shares. There were 5500 addresses.

Make the following work: Make a simple banding with the form of subscription and understandable information. Prepared and made a message with a "human" letter which leads to the office.

The database contains 1,800 real addresses. Opening of letters 13% of which 23% signed for the mail. The indicator of post rejection - 72%, time on the page - 35 s.

Results: Qualitative indicators of office and mailing - above average. The return rate is largely dependent on the type of product/service and the gift for.