Revenue 55367$ with a budget of 6308$ within a month || Furniture
During the period of cooperation, the following results were achieved:
Number of leads received: 482
Cost per lead: $13.09
Sales: 180
Cost per sale: $35
Average check ≈ $307
Spent on advertising budget: $6308
Revenue: $55,367.43
Advertising ROI is more than 13 times!
The cooperation took place within the framework of implementing advertising campaigns on Instagram and Facebook. 2 customer acquisition channels were used, which are:
Lead generation/queries in Direct Instagram
Order placement from the website
At the start of the work, there was a well-designed profile and website that had been attracting customers from contextual advertising for a long time, indicating its conversion rate, and allowing for a more accurate forecast of advertising campaigns on social networks.
The main pain point of customers was identified as the inability to visually assess the benefits of purchasing a particular sofa, table, or chair. To solve this problem, in the sales funnel, we devised a sales funnel where at one of the stages, users were shown a video review of a sofa or table model from the Instagram profile.
It was the solution to these pain points that produced the greatest result in attracting customers from cold audiences.
Next, we analyzed all traffic sources and noticed that the decision-making period for a purchase ranged from 7 to 14 days. Creating a retargeting map based on this information, we prepared a retargeting offer for audiences interacting with the website, uploaded a catalog, and set up dynamic retargeting. By completing the full range of work and optimizing the results to the minimum acceptable level.
Number of leads received: 482
Cost per lead: $13.09
Sales: 180
Cost per sale: $35
Average check ≈ $307
Spent on advertising budget: $6308
Revenue: $55,367.43
Advertising ROI is more than 13 times!
The cooperation took place within the framework of implementing advertising campaigns on Instagram and Facebook. 2 customer acquisition channels were used, which are:
Lead generation/queries in Direct Instagram
Order placement from the website
At the start of the work, there was a well-designed profile and website that had been attracting customers from contextual advertising for a long time, indicating its conversion rate, and allowing for a more accurate forecast of advertising campaigns on social networks.
The main pain point of customers was identified as the inability to visually assess the benefits of purchasing a particular sofa, table, or chair. To solve this problem, in the sales funnel, we devised a sales funnel where at one of the stages, users were shown a video review of a sofa or table model from the Instagram profile.
It was the solution to these pain points that produced the greatest result in attracting customers from cold audiences.
Next, we analyzed all traffic sources and noticed that the decision-making period for a purchase ranged from 7 to 14 days. Creating a retargeting map based on this information, we prepared a retargeting offer for audiences interacting with the website, uploaded a catalog, and set up dynamic retargeting. By completing the full range of work and optimizing the results to the minimum acceptable level.
Poltava 
Available for hire