Ritelle: identity and packaging
Corporate Style
About the project: Ritelle is a cosmetics brand that focuses on natural care and restoration. The main task was to create a visual image that combines minimalism, purity, and a professional approach.
What was implemented:
Logo: A spiral symbol that represents cyclicality, development, and the organic origin of ingredients.
Color palette: A combination of deep blue (reliability, calmness) and white (sterility, lightness).
Graphic elements: The use of soft gradient "blur" and floral motifs to create a sense of premium quality.
Packaging design: Layouts were developed for a whole line of products (creams, serums, masks), where each element supports the overall brand hierarchy.
Visualization (Mockups): The project was demonstrated on real media, including the design of outdoor advertising (city lights).
Result: A cohesive and recognizable visual style was created that stands out on the shelf and instills trust in the consumer.
#graphic_designer #branding #identity #packagingdesign #packaging_design #graphic #packagingdesign #Logo
What was implemented:
Logo: A spiral symbol that represents cyclicality, development, and the organic origin of ingredients.
Color palette: A combination of deep blue (reliability, calmness) and white (sterility, lightness).
Graphic elements: The use of soft gradient "blur" and floral motifs to create a sense of premium quality.
Packaging design: Layouts were developed for a whole line of products (creams, serums, masks), where each element supports the overall brand hierarchy.
Visualization (Mockups): The project was demonstrated on real media, including the design of outdoor advertising (city lights).
Result: A cohesive and recognizable visual style was created that stands out on the shelf and instills trust in the consumer.
#graphic_designer #branding #identity #packagingdesign #packaging_design #graphic #packagingdesign #Logo