ROAS 1487% Online Book Store
Client request:
The client reached out with the need to reduce the sales cost and increase the effectiveness of advertising campaigns in Google Ads. At the beginning of the collaboration, the average transaction price was 230 UAH, and the ROAS was at the level of 300–400%.
My actions:
I readjusted the advertising campaigns considering the business priorities.
I created detailed segmentation of products by categories and themes.
I set up separate special audiences for different product groups:
IT literature
Fiction books
Psychology
Sales and marketing
and other areas.
Results after just 1 week:
ROAS increased from 300–400% to 1487%.
The transaction cost decreased from 230 UAH to 60 UAH.
The client was extremely satisfied, and we continue our collaboration.
Conclusion:
Proper segmentation, clear differentiation of audiences, and optimization of campaigns allow for a significant increase in advertising profitability in a short time.
The client reached out with the need to reduce the sales cost and increase the effectiveness of advertising campaigns in Google Ads. At the beginning of the collaboration, the average transaction price was 230 UAH, and the ROAS was at the level of 300–400%.
My actions:
I readjusted the advertising campaigns considering the business priorities.
I created detailed segmentation of products by categories and themes.
I set up separate special audiences for different product groups:
IT literature
Fiction books
Psychology
Sales and marketing
and other areas.
Results after just 1 week:
ROAS increased from 300–400% to 1487%.
The transaction cost decreased from 230 UAH to 60 UAH.
The client was extremely satisfied, and we continue our collaboration.
Conclusion:
Proper segmentation, clear differentiation of audiences, and optimization of campaigns allow for a significant increase in advertising profitability in a short time.
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Maksym Petrovskyi
 Dnepr 3 0
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Available for hire
3 Safes completed
1 arbitration
On the service 9 years