Profitability ROAS 500% for the Chinese tea online store TheTea
TheTea.ua — is an online store specializing in the sale of Chinese tea and tea ware in Ukraine.
Business features:
- The assortment includes various types of tea, such as Pu-erh, Oolong, Green, Red, and White tea.
In addition to tea, the store offers a wide selection of tea ware, including Yixing teapots, Gaiwans, bowls, and other accessories.
Initial project status:
• No targeted advertising, only Google Ads was used
• Instagram without a clear structure, few posts with the brand owner
• No sales funnel built through social networks
• Customer base scattered, no active engagement.
Point A:
• Instagram conversion rate is low
• ROAS is absent (no targeting was done)
• Budget: $0 invested in targeted advertising
Brief overview of the project development process:
1. Analyzed the Instagram account, identified lack of structure and branding components
2. Implemented campaign structure: ToF (top of funnel), MoF (middle of funnel), BOF (bottom of funnel)
3. Launched dynamic catalogs and test video creatives
4. Developed unique video creatives for each audience
5. Built remarketing for those who viewed products, added to cart + manual remarketing for website visitors and Instagram followers
6. Scaled and optimized advertising campaigns
Point B:
• ROAS: 5
• Total budget: $11,140
• Total purchases: 2,068
• Average purchase price: $5.3
• Profit: $53,083
• Instagram followers increased from 4,000 to 16,000
• Average check increased due to adding more expensive products to advertising.
Thanks to a comprehensive approach (branding, video creatives, correct funnel, audience testing, adding higher-priced products), we significantly increased advertising ROI and scaled the business, achieving a ROAS of 5 from zero. The project continues to develop, with a focus on further scaling advertising campaigns and expanding the product line.
It is worth noting that with the involvement of Meta Ads advertising, an SMM team, and a proper strategy, the client's entire business has tripled, allowing relocation to a larger premises, warehouse, and store!
Business features:
- The assortment includes various types of tea, such as Pu-erh, Oolong, Green, Red, and White tea.
In addition to tea, the store offers a wide selection of tea ware, including Yixing teapots, Gaiwans, bowls, and other accessories.
Initial project status:
• No targeted advertising, only Google Ads was used
• Instagram without a clear structure, few posts with the brand owner
• No sales funnel built through social networks
• Customer base scattered, no active engagement.
Point A:
• Instagram conversion rate is low
• ROAS is absent (no targeting was done)
• Budget: $0 invested in targeted advertising
Brief overview of the project development process:
1. Analyzed the Instagram account, identified lack of structure and branding components
2. Implemented campaign structure: ToF (top of funnel), MoF (middle of funnel), BOF (bottom of funnel)
3. Launched dynamic catalogs and test video creatives
4. Developed unique video creatives for each audience
5. Built remarketing for those who viewed products, added to cart + manual remarketing for website visitors and Instagram followers
6. Scaled and optimized advertising campaigns
Point B:
• ROAS: 5
• Total budget: $11,140
• Total purchases: 2,068
• Average purchase price: $5.3
• Profit: $53,083
• Instagram followers increased from 4,000 to 16,000
• Average check increased due to adding more expensive products to advertising.
Thanks to a comprehensive approach (branding, video creatives, correct funnel, audience testing, adding higher-priced products), we significantly increased advertising ROI and scaled the business, achieving a ROAS of 5 from zero. The project continues to develop, with a focus on further scaling advertising campaigns and expanding the product line.
It is worth noting that with the involvement of Meta Ads advertising, an SMM team, and a proper strategy, the client's entire business has tripled, allowing relocation to a larger premises, warehouse, and store!
Ternopol 
Available for hire