ROAS 787% for an online flower shop in the USA
Short description: Scaling sales for the local e-commerce business lesoulfleur.com. Transitioning from classic Google Shopping to Performance Max allowed for $8,900 in revenue with $1,100 in expenses.
About the project
Client: lesoulfleur.com — an online store for custom bouquets and gifts. Location: Boca Raton, USA. Task: Increase store revenue and return on advertising spend (ROAS).
Strategy and implementation
To achieve the goal, we developed a phased strategy that covered all types of "hot" demand.
1. Setting up search ads We conducted in-depth market research and gathered a semantic core.
Keywords: Covered both general queries ("flower delivery," "gifts") and specific ones ("elite bouquets," "birthday gift baskets").
Ads: Wrote texts that highlighted unique value propositions (UVP): a wide assortment, fast delivery, and premium quality.
2. Launching Google Shopping Integrated product ads so that users could see photos and prices of bouquets directly in search results.
Optimized the product feed.
Set up bidding strategies to attract the most targeted traffic.
3. Scaling: Transition to Performance Max Eventually, we upgraded the standard shopping campaign to Performance Max type. This allowed the system to use smart algorithms to find customers not only in search but also on YouTube, Gmail, and the display network.
4. Dynamic remarketing Set up dynamic remarketing campaigns to bring back users who viewed specific bouquets but did not make a purchase.
Results
Thanks to the transition to intelligent strategies and a comprehensive approach, we achieved high returns.
Statistics for the reporting period:
Expenses: $1,100
Revenue (Conversion Value): $8,900
ROAS (Return on Ad Spend): 787%
Number of impressions: 17,400+
Conclusion
Strategic use of Google Ads tools (Shopping + Performance Max) not only increased traffic to the site but also made this traffic highly profitable, turning lesoulfleur.com into a recognizable brand in its region.
About the project
Client: lesoulfleur.com — an online store for custom bouquets and gifts. Location: Boca Raton, USA. Task: Increase store revenue and return on advertising spend (ROAS).
Strategy and implementation
To achieve the goal, we developed a phased strategy that covered all types of "hot" demand.
1. Setting up search ads We conducted in-depth market research and gathered a semantic core.
Keywords: Covered both general queries ("flower delivery," "gifts") and specific ones ("elite bouquets," "birthday gift baskets").
Ads: Wrote texts that highlighted unique value propositions (UVP): a wide assortment, fast delivery, and premium quality.
2. Launching Google Shopping Integrated product ads so that users could see photos and prices of bouquets directly in search results.
Optimized the product feed.
Set up bidding strategies to attract the most targeted traffic.
3. Scaling: Transition to Performance Max Eventually, we upgraded the standard shopping campaign to Performance Max type. This allowed the system to use smart algorithms to find customers not only in search but also on YouTube, Gmail, and the display network.
4. Dynamic remarketing Set up dynamic remarketing campaigns to bring back users who viewed specific bouquets but did not make a purchase.
Results
Thanks to the transition to intelligent strategies and a comprehensive approach, we achieved high returns.
Statistics for the reporting period:
Expenses: $1,100
Revenue (Conversion Value): $8,900
ROAS (Return on Ad Spend): 787%
Number of impressions: 17,400+
Conclusion
Strategic use of Google Ads tools (Shopping + Performance Max) not only increased traffic to the site but also made this traffic highly profitable, turning lesoulfleur.com into a recognizable brand in its region.
Khmelnitskyi 
Available for hire