Oleksandr Trachuk
Offer Oleksandr work on your next project.
Private message 
Offer work 
Khmelnitskyi,
Ukraine
4 months back
available for hire
1 Safe completed
4 years back
1 client
age 29 years
on the service 5 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: advanced
English: upper-intermediate
Skills and abilities
Photo, Audio & Video
Promotion
-
Contextual Advertising
from 361 USD for month
-
Lead Generation & Sales
from 361 USD for month
-
Search Engine Optimization (SEO)
from 271 USD for project
-
Social Media Advertising
from 361 USD for month
Portfolio
-
400 USD ROAS 787% for an online flower shop in the USA
Contextual Advertising
Short description: Scaling sales for the local e-commerce business lesoulfleur.com. Transitioning from classic Google Shopping to Performance Max allowed for $8,900 in revenue with $1,100 in expenses.
About the project
Client: lesoulfleur.com — an online store for custom bouquets and gifts. Location: Boca Raton, USA. Task: Increase store revenue and return on advertising spend (ROAS).
…
Strategy and implementation
To achieve the goal, we developed a phased strategy that covered all types of "hot" demand.
1. Setting up search ads We conducted in-depth market research and gathered a semantic core.
Keywords: Covered both general queries ("flower delivery," "gifts") and specific ones ("elite bouquets," "birthday gift baskets").
Ads: Wrote texts that highlighted unique value propositions (UVP): a wide assortment, fast delivery, and premium quality.
2. Launching Google Shopping Integrated product ads so that users could see photos and prices of bouquets directly in search results.
Optimized the product feed.
Set up bidding strategies to attract the most targeted traffic.
3. Scaling: Transition to Performance Max Eventually, we upgraded the standard shopping campaign to Performance Max type. This allowed the system to use smart algorithms to find customers not only in search but also on YouTube, Gmail, and the display network.
4. Dynamic remarketing Set up dynamic remarketing campaigns to bring back users who viewed specific bouquets but did not make a purchase.
Results
Thanks to the transition to intelligent strategies and a comprehensive approach, we achieved high returns.
Statistics for the reporting period:
Expenses: $1,100
Revenue (Conversion Value): $8,900
ROAS (Return on Ad Spend): 787%
Number of impressions: 17,400+
Conclusion
Strategic use of Google Ads tools (Shopping + Performance Max) not only increased traffic to the site but also made this traffic highly profitable, turning lesoulfleur.com into a recognizable brand in its region.
-
600 USD 11,000+ leads at ~0.70 PLN for the visa center
Contextual Advertising
Short description: Comprehensive marketing for an employment company in Europe. Reduced cost per lead (CPA) by 2.5 times thanks to Performance Max and the transition from WhatsApp to lead forms. GEO: UAE, Qatar, India, Philippines.
Point A
At the start, the work was chaotic:
…
Landing page: A simple Linktree builder instead of a website.
Traffic: All traffic was directed to WhatsApp.
Problem: Managers were overwhelmed with spam and irrelevant conversations, "burning out" while processing empty applications.
Creatives: Low quality, which did not inspire trust among the international audience.
Strategy and Implementation
We completely rebuilt the customer acquisition funnel.
1. Google Ads: Scaling and reducing the cost per lead The main goal is to obtain a completed form on the website.
Evolution of the strategy: Initially launched search campaigns (Search) to train the system on quality conversions. After data collection, we connected Performance Max, which resulted in explosive growth in the number of applications.
Campaign results (for the period shown in the screenshot):
Conversions received: 11,400+
Average cost per conversion: 0.70 PLN (Polish zloty).
2. Effectiveness by GEO (Search vs PMax) Transitioning to Performance Max allowed for a drastic reduction in customer acquisition cost (CPA) in expensive regions such as the UAE:
UAE (Search): 4.86 PLN / lead.
UAE (PMax): 1.98 PLN / lead (2.5 times cheaper).
India: 0.62 PLN / lead.
Saudi Arabia: 1.04 PLN / lead.
3. Working with lead quality To filter out "junk" traffic, we eliminated direct links to messengers. A comprehensive lead form was developed. This slightly reduced the overall number of clicks, but the conversion to actual contracts sharply increased.
Foundation (What strengthened the advertising)
In order for the advertising to yield such results, extensive preparatory work was conducted:
Website and SEO: Created a full-fledged website, where there was a separate offer for each European country. This not only built trust for paid traffic but also generated 13,000+ sessions from organic search (SEO).
Creatives: Analyzed competitors and replaced amateur banners with professional designs featuring clear offers (Work Permit, Visa Assistance), which significantly increased CTR.
Content marketing: Launched a YouTube channel (42.2K subscribers), where we answered migrants' questions. This "warmed up" the cold audience before applying.
CRM: Implementing a CRM system allowed for monitoring the quality of application processing and seeing real profit, not just the number of leads.
Result
The client received a predictable lead generation system from various countries around the world at an extremely low cost (less than 1 PLN per lead in Asia and ~2 PLN in the Emirates).
-
400 USD 130+ applications at 260 UAH for the medical center
Contextual Advertising
Short description: Promotion of a private clinic in Khmelnytskyi under strict medical moderation by Google. Reduced the cost of applications and scaled campaigns through Performance Max.
Results in numbers (period 16.07 – 20.09.2025)
Spent budget: 36,100 UAH
…
Conversions obtained: 131 (calls + forms)
Average cost per lead (CPA): 256 - 275 UAH
Number of clicks: 6,400+
About the project
Client: Inspira Clinic — a medical center in Khmelnytskyi (specialties: gynecology, dermatology, cosmetology, trichology). Collaboration period: Working from 01.05.2025 to the present (the case details the results for 2 months of the active phase). Task: Stable increase in the number of appointments for consultations and procedures.
Challenges and difficulties (Why it was not easy)
Strict Google moderation: The medical theme falls under the policy of "Personalized advertising: health." It was necessary to meticulously write ads to pass moderation and avoid a ban for "Personal Hardships."
Technical tracking limitations: The client did not have end-to-end analytics or CRM integration for transferring offline conversions. Call tracking did not capture all calls, so we implemented manual data reconciliation with administrator tables for accuracy.
Local market: Low query frequency in the region and an undeveloped demand for specific procedures.
What was done (Strategy)
1. Working with creatives and offers: Created a large number of photo and video creatives. Used specific price offers (for example, "Comprehensive examination for 1550 UAH"), which significantly increased CTR and filtered out non-target audiences.
2. Strategy evolution: from Search to PMax
Stage 1 (Search): Initially launched classic search campaigns to capture "hot" demand. This provided quality leads but was expensive for scaling.
Stage 2 (Performance Max): After accumulating statistics, switched to the Performance Max strategy. This allowed reaching YouTube and the media network, resulting in a breakthrough in application price and increased lead volume.
3. Segmentation of services: Campaigns were divided by services (Trichology, Cosmetologist, Gynecology, Dermatology), allowing flexible budget management depending on the service's profitability.
Conclusion
Despite challenges with moderation and the absence of CRM, it was possible to achieve a stable flow of applications at a price of ~260 UAH. The client continues cooperation, and we are scaling new areas.
-
300 USD Contextual advertising for Avon
Contextual Advertising
A client has approached us with a request to set up advertising on Google. The client had previously launched ads, and the results did not impress him (ROI 250%), which was too low of a result.
The order of our collaboration:
1) Checking and setting up analytics. The first thing we started with was analyzing the analytics and setting up conversions. We set up technically correct conversion tracking from scratch, which allowed us to scale the advertising effectively in the future.
… 2) Setting up Google Merchant Centre. We uploaded all products into the data feed. We optimized the products. This allowed us to launch shopping ads soon and scale up.
3) Setting up a search campaign to check audience interest. Currently, we continued to use search advertising with a fairly low ROAS, as the client is satisfied that customers from search show great interest in collaboration, and there are successful cases where a buyer became an Avon Representative in Ukraine and now orders a lot of cosmetics on a regular basis.
4) Setting up product advertising and scaling.
5) Launching the Performance Max shopping advertising campaign.
6) Analyzing effectiveness and scaling.
-
300 USD Grooming advertisement in Poway, California
Contextual Advertising
A client from the USA contacted us. City of Poway, California.
They had a grooming business that served local clients. They wanted to attract new clients.
Initially, we tried the more familiar Facebook and Instagram to attract new clients.
We ran several advertising campaigns that did not yield the desired results, and we moved away from the idea of promoting through these social networks.
…
Next, we decided to develop contextual advertising as one of the most popular advertising channels in the USA.
To start working, we:
- checked and optimized the Google listing for promotion in the local market;
- analyzed the competitors' offerings;
- created a semantic core for launching contextual advertising.
In the first month, search ads + location ads were running, which did not bring the desired results. The cost of conversion (phone call, form submission) was about $70.
An interesting nuance: calls from Google ads are automatically transmitted to the advertising cabinet analytics. We can track the phone numbers that called, the duration of the call, and the area code from which the call was made. I believe this capability provides a huge opportunity for optimization and analytics.
In the following month, we created:
- a YouTube channel where we uploaded specially shot videos for advertising;
- specifically wrote scripts for the videos and filmed them;
- launched a new Performance Max campaign without focusing on the location.
Overall, this yielded excellent results. The clients received numerous calls and clients. Subsequently, we continuously support these advertising campaigns and generate a large number of leads.
-
500 USD InitWay - registration on the website
Lead Generation & Sales
Startup that poses itself as a platform for finding one-thinkers and friends.
Increase traffic and increase the activity of the site.
Registration on the website 516
Price for registration 2.65$
-
4510 USD by Briton
Lead Generation & Sales
The task is to increase the number of dealer applications by 50% without increasing the budget.What did they do?Targeted advertising.We decided to change the static creatives to the video.For this we personally recorded and installed a new video with the work process.We changed the process of led-generation from ice forms to messages.This increased the number of received ice three times, and the efficient (with further transfer to the sales department twice)
We expanded the target audience and allowed Facebook to learn and find potential leaders.Context Advertising (Budget of $300)
We changed contextual advertising to lead-generation to calls, which increased the number of phone calls for cooperation (which we sent to the sales department).Vargas sales
All of the ice we downloaded to managers in a general chat in Wiber.Depending on the load of managers - everyone took the ice to processing.Next - all the processed queries we recorded in a Google table where we tracked the quality of queries.If the calls were not targeted - they made the creo more targeted to avoid spam.Targeted advertising
… The indicators were
The price per click is 0.11$ 0.05$
Avoid 57 115
Budget 250$ 250$
Conversions to Application 43% 43%
Order of 25 50
Context Advertising
The indicators were
The price per click is 1.27 0.82
Calls 42 82
Budget $200 $200
Conversions to Application 45% 58%
Commanded 19 48
-
18 USD Creation of creative for the delivery company Mister.AM
Banners
It was necessary to prepare a creative for Independence Day (The creative will include a giveaway of 15 pizzas) from 3 different partner establishments.
The task allowed complete creative freedom, only the brand and service logos and photos of the pizzas being given away were provided.
Reviews and compliments on completed projects 1
8 October 2021
14 USD
Create and fill in Inst+fb, transfer the rights (Need for the target)
Quality
Professionalism
Cost
Contactability
Deadlines
Very clear, fast and without any exaggeration!
Thank you for work!
I recommend it!!!The !
| Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
|
Audit and setup of Server-Side conversion tracking (90%+ attribution)
226 USD
|
|||||
|
Targetologist (setting up FB advertising account)
14 USD
|
|||||
|
Advertising on Facebook
11 USD
|
|||||
|
Comprehensive promotion of goods on the internet, lead generation
1353 USD
|
|||||
|
Pinterest promotion advice
11 USD
|
|||||
|
Formation of the Facebook page
11 USD
|
|||||
|
Настройка API Conversion FB через GTM
23 USD
|
|||||
|
Настройка и ведение гугл рекламы
36 USD
|
|||||
|
Поставить события в Tag Manager
7 USD
|
|||||
|
Создание дизайна для соцсетей ( Facebook, Instagram)
9 USD
|