Audit and setup of Server-Side conversion tracking (90%+ attribution)
223 USD Conversions (registrations, deposits) from CRM do not reach advertising accounts (Google Ads/Meta/DV360) or are shown with significant discrepancies. Postbacks do not work, client tracking cuts data.
Find the point of data loss and implement server-side tracking (GTM Server-Side or direct S2S integrations) so that ≥90% of real conversions reach the accounts.
Work stages:
Audit – diagnosis of current tracking, search for gclid/fbclid losses.
Implementation – setting up GTM Server-Side (priority) or direct S2S integrations (CAPI, Enhanced Conversions) for key events.
Validation – comparison of data with CRM, report on results.
Required experience:
GTM Server-Side, Facebook CAPI, Google Enhanced Conversions, debugging postbacks, working with raw GA4/BigQuery data. Python/JS – a plus.
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10 days223 USD
1281 9 0 10 days223 USD
Hello, Roman!
We have practical experience in setting up analytics services for various projects.
🚀 Here's how we will approach the task:
1. Audit and Diagnosis
• We will check the current tracking scheme (client-side / postback).
• We will find data loss points: gclid / fbclid, cookie, consent, ITP, adblock.
• We will analyze discrepancies between CRM, GA4, and advertising accounts.
… • We will check the logic of event transmission and conversion parameters.
2. Implementation
• We will set up GTM Server-Side (as a priority) with correct transmission of user_id, click_id, event_id.
• We will connect Facebook CAPI and Google Enhanced Conversions.
• If necessary, we will implement direct S2S / postback integrations from CRM.
• We will ensure event deduplication and correct attribution.
• We will prepare a report with results and recommendations for tracking support.
We are ready to connect, review the current implementation, and propose an optimal solution.
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8 days223 USD
302 1 0 8 days223 USD
Good day, I have more than 5 years of experience in contextual advertising. I specialize in comprehensive analytics setup. I will help you set up quality tracking by providing all necessary data. Write to me - we will discuss all the details.
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