ROAS x4 in niche e-commerce
Social Media Advertising
Results in numbers:
Advertising costs: $7 960,27;
The total value of purchases on the site: $34 973,75;
Roas is 4.31.
The resulted ROAS is 4.31, four times higher than the initial value of 1.05. The budget spent $7,960,27 less than $8,000, which fully matched the assigned task. This means the performance of the tasks at 100%. The results confirm the success of the implemented strategy.
The introduction of a customer retention system (retention - campaigns) and a well-established structure, allowed to increase the average recovery value of advertising funds by more than 4 times. And also a pleasant bonus, get additional sales.
As a result of the work, the decision was made to increase the budget to $16,000 a month and to scale the advertising campaigns.
Full case: https://breezy-hearing-102.notion.site/7e34318c43b142d48cb2c4047f4193f5?pvs=4
Advertising costs: $7 960,27;
The total value of purchases on the site: $34 973,75;
Roas is 4.31.
The resulted ROAS is 4.31, four times higher than the initial value of 1.05. The budget spent $7,960,27 less than $8,000, which fully matched the assigned task. This means the performance of the tasks at 100%. The results confirm the success of the implemented strategy.
The introduction of a customer retention system (retention - campaigns) and a well-established structure, allowed to increase the average recovery value of advertising funds by more than 4 times. And also a pleasant bonus, get additional sales.
As a result of the work, the decision was made to increase the budget to $16,000 a month and to scale the advertising campaigns.
Full case: https://breezy-hearing-102.notion.site/7e34318c43b142d48cb2c4047f4193f5?pvs=4