ROAS +1000% for the new sushi delivery app | Google ads

MIA Sushi is a delivery brand of sushi, rolls, and pizza in the city of Khmelnytskyi (and recently also in the city of Rivne). They have a website, an app, and offline locations. They stand out among competitors with a large selection of various sets, combo menus, promotions, and affordable prices for customers.
Task: The client developed an app for Android and iOS, and it was necessary to test traffic channels and find out the cost of installs and purchases.

Based on past experience, only the promotion of the Android app was taken.
iOS is well promoted to a wider geolocation or through Meta Ads.

The campaign was divided into 2 groups of ads: search ads and Google UAC.
Banners were developed, with the main offer: “Install the app, make your first order, and receive a roll as a gift.”

Results of the advertising campaigns:
Invested – 19,300 UAH
Number of installs – 1,433
Cost per install – 13.47 UAH
Number of unique orders – 321
Cost of a unique order – 60 UAH
Revenue – 205,976 UAH
ROAS – 10.67

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