ROAS +470%. Online store for home and garden products

How we increased ROAS by 4.7 times for an e-commerce store?

Case: online store of home and garden products

A client approached us with a request to launch a Google advertising campaign. One of the important comments was that sales mainly occur when there are discounts, although the product is very high quality and has great potential.

Main task: increase the number of sales

What we did?
- Determined the best type of advertising campaign
for launch.
- Created a target audience profile using
Google interests.
- Tested different budgets and strategies for
the advertising campaign.
- Tested different product categories.
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Results after 1 month:
- "Sales" campaign
- Expenses: 10,015 UAH
- Number of sales: 49 pcs.
- Average price per sale: 204 UAH.
- Revenue: 47,102 UAH.
- ROAS: 4.7X (+470%)

Conclusions
1. Correct approach to advertising campaigns + optimization = profitable advertising.

2. Everyone is very satisfied with the results, so we continue our fruitful cooperation.

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