Oleksii Mykhniuk
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Kyiv,
Ukraine
2 months 26 days back
available for hire
on the service 7 years
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Portfolio
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ROAS +470%. Online store for home and garden products
How we increased ROAS by 4.7 times for an e-commerce store?
Case: online store of home and garden products
… A client approached us with a request to launch a Google advertising campaign. One of the important comments was that sales mainly occur when there are discounts, although the product is very high quality and has great potential.
Main task: increase the number of sales
What we did?
- Determined the best type of advertising campaign
for launch.
- Created a target audience profile using
Google interests.
- Tested different budgets and strategies for
the advertising campaign.
- Tested different product categories.
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Results after 1 month:
- "Sales" campaign
- Expenses: 10,015 UAH
- Number of sales: 49 pcs.
- Average price per sale: 204 UAH.
- Revenue: 47,102 UAH.
- ROAS: 4.7X (+470%)
Conclusions
1. Correct approach to advertising campaigns + optimization = profitable advertising.
2. Everyone is very satisfied with the results, so we continue our fruitful cooperation.
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Need to set up advertising? Write in Direct
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Promotion of the store on Instagram from 0 followers to 7 thousand.
Social Media Advertising
Instagram for business: from likes to purchases!
Instagram is one of the best channels for sales! But simply posting photos of products is not enough. How to make your store generate profit? Sharing a step-by-step strategy!
… ______
1. Profile design = Your showcase
2. Content
Works:
Case studies – real reviews showing how the product solves the customer's problem.
Useful content – trends, life hacks, product care.
Behind the scenes – production, packaging, team.
Reviews and comparisons – why is your product better?
UGC content – photos and videos from real buyers.
Not very effective: just photos of products + price.
3. Targeted advertising
Instagram operates on an auction system, and it’s important to set up campaigns correctly:
Retargeting – showing ads to those who have already visited your profile or website.
Lookalike audiences – finding similar people to your customers.
Carousels and video ads – they attract more attention.
Dynamic ads (DPA) – showing products that people viewed on the website.
4. Collaboration with bloggers
- Choose micro-influencers (5-50k followers) – they have higher audience trust.
- Ask for reach statistics and engagement before paying.
- Create unique promo codes to track effectiveness.
5. Working with the audience = loyalty and trust
- Respond to comments and DMs – speed = conversion!
- Host giveaways, promotions, exclusive offers.
- Analyze statistics – which posts generate more reach and engagement?
__
Conclusion:
To sell through Instagram, it’s important to:
- Properly design your profile.
- Create interesting, useful, and sales-oriented content.
- Launch effective advertising.
- Collaborate with bloggers and work with your audience.
Message in Direct if you want more sales from Instagram!
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ROAS +640% | Online store of leather, wood, and glass products
Social Media Advertising
How we increased ROAS by 6.4 times for an e-commerce store?
Case: online store of leather, wood, and glass products
A client approached us with a request to launch an advertising campaign on social media Facebook & Instagram. Considering previous experience with advertising launches, we heard the following wishes regarding a limited advertising budget of approximately $250/month and a minimum ROAS (return on investment) of 3X.
…
Main task: reduce the cost per lead and make the advertising profitable.
The client was worried that launching ads in January is extremely risky, as recently everyone spent money on gifts, and the first month of the new year is usually accompanied by a big slowdown.
What we did?
- Campaign analysis – found that the campaign types were chosen incorrectly, and the budget was wasted on irrelevant audiences.
- Launched new campaigns. Selected the following types:
- message: the shortest interaction chain, saw→wrote (bought)
- sales: with website transition, product cards, etc.
Separately calculated ROAS for the “Sales” campaign and the cost per lead (conversation).
- Targeting optimization – identified and launched audiences based on interests, as well as retargeting separately.
- A/B testing of creatives – changed visuals, CTA, and offer.
- Analytics – tracking conversions through Google Tag Manager.
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Results after 1 month:
“Sales” campaign
Expenses: $93.32
Number of sales: 25 pcs.
Avg. price per sale: $3.73
Revenue: $597.86
ROAS: 6.41X (+640%)
“Message” campaign
Expenses: $126.17
Cost per lead (conversation): $1.66
Number of conversations: 76
Conclusions
1. Appropriate campaign types + audience optimization = profitable advertising.
2. Everyone is very satisfied with the results, so we continue our fruitful cooperation.
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Need to set up advertising? Write in Direct
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The results of the 9 months of work from two projects.
Contextual AdvertisingOne of the best cases for 2019!
Results that inspire
Nine months of work did not go away.
… The 2nd project, on which the work began since the creation of a Google Ads account.
Each project is a commodity business.
1st project with targeting to the United States + other countries. Advertising campaign: April - December (9 months)
Total income: $56,193
Income in the first month (April): $671
Income in the last month of work (December): $22,704
Growth Dynamics: More than 3000%
2nd project with targeting for Ukraine
Advertising campaign: May - December (8 months)
Total income: 1 186 713 UAH.
Income in the first month (May): 12 910 UAH.
Income in the last month of work (December): 363 568 UAH.
Growth dynamics: more than 2700%
Welcome to the world of advertising.
#pc #googleads #googleads #facebookads #advertising
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Case on Car Lenses - Advertising
Contextual AdvertisingCase on car lenses
The customer’s account had already set up a advertising campaign, in which there was a group with lenses, she gave clicks, but traffic was rather slightly converted into calls and sales.The group brought +30 clicks per week, the CTR indicator 4.68%, the cost per click 0.31 UAH.The group contained a large number of keywords (286 pieces).in different types of conformity) both targeted and simple brands and models of cars; 12 ads with different texts, sorted which automatically.All of this seemed to be a lot, but did not bring the desired results.To optimize what was not meaningful.It was decided to create a separate campaign under the lens, for which the keywords were re-collected, each of which was in the right group with the corresponding advertisement.The result did not have to wait a long time.A week later, the page with lenses began to revive.Statistics for the following 7 days of advertising: 93 clicks, CTR 13.5%, cost per click 2.77 UAH - higher, but traffic became targeted and according to the customer: "reklam began to bring calls"
… The customer is happy, I’m happy, everyone is happy.#ppc #googleads #google #facebookads #advertising #mykhniuk
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Results of advertising. August to July. Income +62%
Contextual Advertising
I propose to submit the results and compare the results of the advertising campaign for August (to July).
This time, it is advertising for Ukraine.
1 . Revenue +62.91%
… 2nd Number of sales (transactions) +47,06%
Three Coeff.transactions +18,59%
Set up the advertisement, launched, received profits — do you think it’s all so simple?—no))
#ppc #googleads #google #facebookads #advertising #mikhnyuk
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About Advertising and Revenue: Google Ads vs Facebook
Contextual Advertising
Advertising and Revenue:
Google Ads vs Facebook
But who is better?
…
The same business, the same period, but different advertising sites.
The result is “on face,” as they say.
Data for the period: 1 cent. 31 of Oct.
Countries: the United States and Ukraine (individual screens)
by Google
US: spent $2 178,40 and earned $19 835,21
Ukraine: spent 44 347,42 UAH.(1 780$), earned 275 489,00 UAH.($ 11.063 of the year)
The Facebook
US: spent $2,658,30 and earned $10,387,72
Ukraine: spent $3,001,01 and earned $7,915,09
by p.s. The result inspires, while it is not an ideal yet and there is something to pursue.
"Who's better" - to decide each personally, but based on this I see that both sites are working and using both - it is definitely worth it.
All the beautiful day.
#ppc #googleads #google #facebookads #advertising #mikhnyuk
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Total revenue increased by 209%, and by advertising by 129%
Contextual Advertising
The Best Month!
Results of the work done in November.
(Configuration and optimization of contextual and media advertising)
… Advertising brought profits by 129% more than in October, and the total income increased by 209% !
It is time to make the results of November. The Black Friday has played an important role.
Ukraine has its own speciality of preparation for the day of the CP, since. Most brands begin to offer discounts a day, or even earlier, to get a little beyond the competition.
On the chart we see that the first outbreak of orders falls to the 28th number, and the peak accurate is already the long-awaited all-day discount.
The expenses in the current period amounted to 25 228,97 UAH, and income 358 702,00 UAH. It’s 1 to 14, friends.
Feastful
#ppc #googleads #google #facebookads #advertising #mikhnyuk
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The case on Google Ads with a revenue of 196% higher.
Contextual Advertising
Another case on Google Ads with a revenue of 196% higher than the previous period
Advertising to the United States and other countries:
… Advertising income in November is 196,63% higher than in October!
The United States and Europe play according to the rules.
Of course, the discount sizes are very different from the Ukrainian, but also the time of sale is more limited.
The chart shows that the peak point is 29 numbers, but the 28 numbers did not have strong outbreaks (the result is not very different from 25.11) - this allows you to understand that everyone was looking forward to "Black Friday".
This month has also been a record.
With costs of $2 053,38, the earnings were $18 626,29 - that is 1 to 9.
Thankful and happy
#ppc #googleads #google #facebookads #advertising #mikhnyuk
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E-Commerce Project in the United States
Contextual Advertising
Results of work in 6 months (the last month has not yet been completed)
Commercial business focused on the United States
Income growth from $1669 to $7294 (picture point on the $7684) -- 460%
…
It's nice to see when your customers' revenue grows and you understand that the work is done wrong.
#ppc #google #analytics #googleads #facebookads #advertising #mikhnyuk
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Create a Pro-Marketing Agency
Contextual Advertising
I have been working on the promotion of my agency for more than 7 months. It has already received the status of Google Partner. I continue to promote actively.
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Video and audio: FB & Inst. Format of 1920x1080
Audio & Video Editing
Episodic installation with dictor sound and sound accompaniment
60 seconds colic, format 1920x1080
Advertising on YouTube
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Mobile Advertising Certificate
Contextual Advertising
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Certificate of Google Analytics - Osipova School
Contextual Advertising
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Certificate of Google Analytics
Contextual Advertising
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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E-commerce (bag brand, Poland): high CPA, solution needed in Meta Ads (Instagram)
485 USD
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Advertising setup
530 USD
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Setting up Google Ads for a pet store
417 USD
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Advertising for FB and Google
417 USD
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Google ADS Settings
449 USD
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Advertising setup for English language school
950 USD
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We are looking for a specialist in Google Ads and Merchant Center
372 USD
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Setting up an advertising campaign in Google.
372 USD
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Setting up contextual advertising
327 USD
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Setting up contextual advertising and exporting products to merchant
372 USD
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