Budget: 10000 UAH Deadline: 10 days
Hello Bohdan!
I have experience working with e-commerce in the fashion niche in the Polish market, I am well aware of the specifics of Meta Ads and the situations when CPA increases during scaling.
What I propose to do in your case:
- Analyze the current account: campaign structure, purchase history, audiences, and optimizations.
- Identify the "breaking point" of CPA: when the budget started to grow faster than conversions.
- Check data tracking: whether there are any issues with the pixel/conversions (often they distort the algorithm).
- Develop a new campaign structure: audience segmentation, use of CBO/ABO, test dynamic creatives.
- Build a funnel: retargeting (website visitors, abandoned carts) + lookalike audiences from customers.
- Scaling strategy: when and how to raise the budget without a sharp increase in CPA.
- Recommendations for diversification: Google Ads (Performance Max + search) and TikTok Ads as additional sales sources.
Clarifying questions:
- What are the main campaigns currently in the account (conversions / traffic / catalog sales)?
- Are you collecting a customer base for lookalike (email/phone)?
- Have you tested other channels (Google, TikTok), or is the entire budget only in Meta?
I suggest starting with a strategic consultation: we will analyze the account and find the reasons for the CPA increase.