Google ADS Settings
Technical Task for Setting Up and Managing Advertising Campaigns in Google Ads
Goal:
Development and configuration of advertising campaigns in Google Ads to attract new clients, increase brand awareness, and also to encourage repeat purchases through remarketing. Campaigns will include banner advertising, advertising on YouTube, and other formats depending on the specifics of the business.
1. Tasks:
Create and set up campaigns in Google Ads covering various advertising formats (search, display, video ads, remarketing).
Configure bidding strategies, targeting, budgets for each campaign.
Conduct regular monitoring and optimization of campaigns to achieve maximum results.
2. Campaign Types:
Search campaigns:
Configure keywords matching user queries.
Create attractive ads with UTM tags for analytics.
Set bids (manual or automated strategies).
Targeting by geographic location and language.
Display campaigns (banner advertising):
Create banners of different sizes (square, rectangular, interactive).
Define targeting: interests, website topics, contextual advertising blocks.
Configure campaign parameters to increase CTR (click-through rate).
YouTube campaigns (video advertising):
Configure targeting by videos and channels.
Create video ads (TrueView, Bumper Ads).
Set daily budget for effective video display.
Set CTA (Call-to-Action) to encourage users to take specific actions (visit website, subscribe).
Remarketing:
Configure remarketing campaigns to restore interest of users who have already interacted with the website.
Create audience lists based on user behavior on the site (visitors of specific pages, users who abandoned the cart, etc.).
Determine budgets and frequency of impressions.
3. Bid Strategy and Settings:
Automated bidding strategies:
Maximum clicks (for search campaigns).
Target CPA (cost per conversion).
ROAS (return on ad spend).
Manual bidding strategies:
Set bids at the keyword level for search campaigns.
Set bids for remarketing and banner campaigns.
4. Targeting and Audiences:
Interest targeting: select interest categories matching your target audience.
Geographic targeting: configure displays for users in specific countries, cities, or regions.
Demographic targeting: age, gender, interests.
Remarketing: set up audience lists for those who have already interacted with the website or app.
5. Technical Requirements:
Integration with Google Analytics: for setting goals and tracking conversions.
Connecting to Google Tag Manager: for safely adding tags to the site without changing code.
Setting up UTM tags: for collecting information on campaign effectiveness in Google Analytics.
Optimizing website load speed: to improve ad quality on Google Ads platform.
Setting goals and conversion tracking: using Google Ads and Google Analytics.
6. Analytics and Reporting:
Campaign monitoring: regularly observe results (CTR, CPC, CPA, conversions).
Campaign optimization: make changes to bidding strategies, keywords, ads.
Reporting: provide weekly/monthly reports with campaign results and improvement recommendations.
Results analysis and campaign adjustments: improve campaign effectiveness by testing new ads, adjusting targeting parameters.
7. Execution Timeline:
Preparation and launch of campaigns: 1-2 weeks.
First report and campaign adjustments: after 2 weeks of launch.
8. Budget:
Determine daily/monthly budget for each campaign.
Distribute the budget based on the effectiveness of each campaign, ad format, and conversions.
9. Risks and Limitations:
Technical errors: issues with tag setup on the site or incorrect targeting.
Budget: insufficient budget to achieve desired results.
Budget overspending: need to control expenses at each campaign stage.
Expected Results:
Increase in clients and conversions across all advertising formats.
Improved CTR and CPA metrics.
Enhanced brand awareness and attracting new users through YouTube video advertising.
This technical task will help properly set up Google Ads to achieve specific business goals and ensure result monitoring.
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Hello! Your project has sparked my genuine interest. I am confident that my experience and professional skills match your request.
I work very closely with Google Ads and others. I have been a specialist in contextual advertising for over 5 years, so I understand well what you expect.
❗️My portfolio ➡️Freelancehunt
✅Only positive reviews
✅GooglePartner
✅Certified specialist
❗️Official Google partner
https://www.google.com/partners/agency?id=9309139291
…
My work principle is not based on template strategies, but on a full immersion into the essence of the product and its target audience, on developing a unique promotion plan considering current market realities and competition.
I am happy to discuss the details of cooperation to find the best solution together. Ready to quickly join the project execution and bring your ideas to life.
Looking forward to the opportunity to become part of your team!
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Good day,
I suggest considering my candidacy.
The cost includes setup and management - one month.
There is a promo code for new companies – 10,000 UAH.
I have extensive experience in conducting projects of various themes. Examples of work are presented in the portfolioFreelancehunt.
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Hello.
Can you provide a link to the project website
✅9 years of experience with contextual advertising.
✅7 years of experience with targeted advertising.
✅More than 1000 successfully configured advertising campaigns.
Best regards, Marketer Ruslan
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2203 13 0 Good day!
Thank you for the detailed technical task. I have extensive experience in setting up, launching, and managing comprehensive advertising campaigns in Google Ads for various niches — both for e-commerce and local services.
I am ready to take on the full cycle of work: from strategy preparation, setting up all types of campaigns (search, banner, video, remarketing), integration with analytics to regular optimization and reporting. In my work, I focus on achieving your business goals — increasing conversions, brand recognition, and efficient budget utilization.
I have experience working with analytics, remarketing, audience selection, as well as preparing adaptive creatives for GDN and YouTube. I am proficient with modern tools for tracking results and implementing optimizations.
I am ready to discuss details, propose an optimal strategy, and start work as soon as possible.
…
Looking forward to cooperation!
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403 2 0 Good day. I can set up Google Ads for you. I am a Google partner. I have experience with both online stores (Merchant Center/Google Shopping) and service provision services, working with all types of campaigns including YouTube format and brand recognition, I think I can help you too. I have been in the field for 5 years.
Here are more cases:
https://docs.google.com/document/d/1EtZofPbhwTxtLsyoy59h0YbLLDnkG3a19DlFFPw1L_k/edit?usp=sharing
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888 10 0 Hello Oleksandr! I am a media buyer with over 3 years of experience working with Meta and Google Ads services, and I know exactly how to utilize their capabilities to successfully set up advertising campaigns and attract interested clients for your field.📈
I have extensive experience in setting up advertising campaigns, I know the algorithms of Facebook and Instagram advertising, I know how to properly set up targeted advertising for the target audience and sales volume, configure conversions, reach the target cost per lead, and significantly improve results for your project. I have a creative approach to creating advertising materials. It will be convenient for you to have a short online meeting today or tomorrow, where I can show you the ad accounts of previous projects in your field. For your understanding of my capabilities, I am attaching my latest case study as an example.
ROAS - 1000% for a nail polish brand | Google Ads
https://freelancehunt.com/showcase/work/cpl-1-54-dlya-medichnoyi-kliniki/1804994.html
✅ 30+ satisfied clients (USA, Canada, Europe, Australia)
✅ 12 months - average duration of cooperation with my clients
… ✅ Average ROAS of my projects – 350%
✅ Average monthly budget over $10,000
I am interested in your project. Please message me privately.
Have a great day!🤝
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5175 167 0 Hello
I have familiarized myself with the technical task
Please provide more detailed information in Direct
Thank you in advance
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2901 61 0 1 Good day.
If you are reading this text, then you need a specialist in contextual advertising. I will not say banal things, I will try to interest you in a different way.
I work with large companies that are known all over Ukraine: Volia, Kyivstar, Motodim, YamasShop, Viber, Dom Stali. Cool, right?
And I am also an official Google partner and provide my clients with a bonus of 10,000 hryvnias per account (only for new accounts)! Not a typo, exactly 10 thousand hryvnias!
Do you want your advertising to work as effectively as possible and generate income, not losses?
… Do you want someone to monitor your project, make all necessary changes regularly, and quickly respond to deviations in statistics?
Do you want ROI to be constantly calculated?
Do you want to become a monopolist in your business?
If your answers to all questions are "YES," then you have already chosen a specialist.
My advantages over all other contractors:
1. I provide a FREE checklist with campaign setup and keywords that should be present in the campaign. (No one else does this, and I already provide some value at the proposal stage. Just tell me you want checklists, and I will give them to you immediately.) This will allow you to verify campaign settings, point out mistakes to your current contractor, and choose a more experienced specialist for cooperation.
2. I do not sell keyword selection, negative keywords, ad writing, etc.; I sell my professionalism and expertise.
3. I work for results. If you need to launch urgently today, you might not even need to contact me. Setting up campaigns takes me up to a week because I pay attention to all details, check everything 10 times before launch to avoid mistakes and mishaps.
4. I work only on 2 indicators! (growth in the number of applications and reduction in cost per application)
5. I am available 24/7.
Are you still hesitating to choose a specialist? Visit my profile, read my resume, look at reviews, and I am confident you will make the right choice.
If you have read to the end, you are already interested in my offer.
Right now, while you are thinking, your potential clients are going to competitors.
Contact me in any way convenient for you, and we will start cooperation.
With respect and hope for collaboration, Dmytro Medenko.
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2160 16 2 Hello, Oleksandr
I have familiarized myself with your project
I suggest discussing your task in more detail so I can propose the most suitable strategy for you
I am a certified Google Ads specialist with 9 years of experience in the field and the status of Google Partner
My rate includes setup, optimization, and scaling of your advertising and all related tools, as well as support for 30 days
I will be happy to help
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541 4 0 Good day!
I have reviewed your project brief — it is very clear and well-structured. I am ready to implement the entire cycle: from creating campaigns in search, GDN, video, and remarketing — to analytics, optimization, and reporting.
I have experience with full integration of Google Ads, Tag Manager, Analytics, and successful cases with ROAS 400%+.
I am ready to discuss details, budget, and start as soon as possible.
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245 📌 What is included in the work:
✅ Website audit and technical preparation (GA4, GTM, UTM tags, conversions)
✅ Creation and setup of search, display, video campaigns, and remarketing
✅ Keyword, audience, and bid strategy selection
✅ Working with creatives: banners, videos (with your designer or recommended)
✅ Launch, monitoring, optimization, and reporting (CTR, CPC, CPA, ROAS)
✅ Weekly/monthly reports and recommendations for scaling
✨ Why me:
… 🔹 12+ years of experience in Google Ads, with projects involving multi-format advertising (Search + Display + YouTube) for e‑commerce and services.
🔹 I work comprehensively: from technical analytics to strategy and daily optimization.
🔹 I deliver clear results, assist with budget selection, and share ready-made solutions for scaling.
Ready to start immediately after receiving access and the brief. 🚀 Message me privately!
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486 🔹 I launch Google Ads turnkey for the growth of your business: from setup to results!
I will help attract new clients, increase brand awareness, and bring back the "warm" audience through comprehensive Google Ads campaign launch.
✅ I set up all formats:
– Search advertising
– Banner advertising (GDN)
– YouTube videos
– Remarketing
…
📊 I work carefully with analytics:
– Connect Google Analytics + GTM
– Set up events, UTM, conversion tracking
– Optimize campaigns for your business metrics: CPA, ROAS, LTV
🎯 What you will get:
– Conversion campaigns that generate inquiries
– Transparent weekly reports
– Flexible scaling according to your budget
💬 I work without unnecessary bureaucracy — we start within 48 hours.
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644 3 0 1 Chat GPT did not describe very accurately. Before creating a detailed strategy and structure for the advertising account, more details about the business are needed.
1. Link to the website
2. Priority categories
3. Initial budget
4. If advertising campaigns have already been created - I offer a free audit
There are many questions, so if you're interested, I suggest cooperation.
… I am an Expert in the field of Contextual Advertising on Google with more than 7 years of experience. I have worked with many industries, so I am confident that I can provide positive dynamics for your Business!
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276 Hello! I officially work with providing ACTs of completed work. I manage B2B projects, e-commerce, HoReCa, etc. I can join the project and set up everything listed in the task list. Interested in long-term cooperation.
I have been engaged in internet marketing since 2015. I have a recommendation from the digital agency where I worked and client reviews on freelance platforms. I work with advertising budgets from $300/month and up to $5000/month.
I can provide more details in private messages.
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6107 34 1 2 Hello!
My name is Anastasia, I am a certified Google Ads specialist with over 6 years of practical experience in contextual advertising.
I worked in a large European company — an official Google vendor, so I have a deep understanding of the internal algorithms of the system, trends, and nuances of the platform.
Now I work exclusively as a freelancer, so I am happy to help your business attract new clients and increase profitability using Google Ads.
✅ I work with different niches and budgets
✅ I know how to work towards results: CTR, conversions, profitability
…
The price includes:
Complete execution of the technical task
Setup of effective campaigns (search / remarketing / GDN / shopping)
One month of support and optimization of the advertising account
Ready to start working today :)
Write — we will discuss the details and goals of your campaign!
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431 1 0 Hello.
I am very interested in your project.
My experience includes successful management of campaigns in Google Ads. I have experience in developing and optimizing advertising strategies, as well as data analysis to improve campaign results.
I look forward to your message in private.
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1495 7 0 Hello, Oleksandr, I am a certified PPC specialist in the field of e-commerce, I specialize in Google advertising for online stores. I have 3 years of experience and during this period I have a strong background in various topics and businesses, in the Ukrainian market and the Western market.
My goal is to help you achieve success by working as your reliable partner. My approach involves a deep understanding of your business and its needs. I don't just launch advertising campaigns, but deeply immerse myself in your business processes and marketing to ensure maximum results.
With my expertise in Google Ads and work experience, I am ready to support your business and become its assistant on the path to success.
The cost includes all checks, setup, and one month of advertising management. I can provide more details about the work that will be carried out during the project in private messages.
I would be happy to discuss the details. Ready to start work as soon as possible.
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489 1 0 🚀Hello!
Ready to take on the project!
My name is Katerina, from WhyNet company - experts in Google Ads/Shopping/GoogleAnalytics/Facebook+Instagram targeting, with 8 years of experience.
Our website: https://whynet.agency/uk/
We work officially through a contract and with KPI fixation.
We are currently actively implementing artificial intelligence in our clients' companies.
We would like to suggest the following approach:
… 1. Conduct a small online meeting to get acquainted. We will tell you in more detail how we can help you grow your clients with alternative promotion options.
2. We can conduct a free audit of advertising campaigns/website with a list of recommendations.
3. After the meeting, we will present a commercial proposal with specific figures and forecasts.
What do you think about this proposal?
P.S. WhyNet is a team of 30+ professionals, launched 120+ websites.
More cases - https://whynet.agency/cases/
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