Website niche: An online platform providing specialized services and expert content.
Challenges at the initial stage:
- Low search visibility: Pages ranked low in search results, limiting access to the target audience.
- Small number of impressions: Users rarely saw the site in search results.
- Weak traffic: Organic traffic was nearly absent, negatively impacting business goals.
Steps taken to resolve the issue:
- Identified and fixed errors that hindered indexing.
- Optimized the site structure to improve its accessibility for search engines.
- Improved page titles and meta descriptions to attract more users.
- Updated texts to include key queries relevant to the target audience.
- Increased page loading speed to enhance user interaction with the site.
Results:
Traffic growth: The number of clicks increased from 10–15 clicks per day in September to 80+ clicks per day in December.
Increase in impressions: The number of page impressions in search reached 162K, significantly improving the site's visibility.
Challenges at the initial stage:
- Low search visibility: Pages ranked low in search results, limiting access to the target audience.
- Small number of impressions: Users rarely saw the site in search results.
- Weak traffic: Organic traffic was nearly absent, negatively impacting business goals.
Steps taken to resolve the issue:
- Identified and fixed errors that hindered indexing.
- Optimized the site structure to improve its accessibility for search engines.
- Improved page titles and meta descriptions to attract more users.
- Updated texts to include key queries relevant to the target audience.
- Increased page loading speed to enhance user interaction with the site.
Results:
Traffic growth: The number of clicks increased from 10–15 clicks per day in September to 80+ clicks per day in December.
Increase in impressions: The number of page impressions in search reached 162K, significantly improving the site's visibility.