Running an advertising campaign for 1 month.
Client - children's goods store
The client reached out for consultation and online audit, as they were not satisfied with the work of the current contractor. During the consultation, we discussed the main problem areas and I provided recommendations for improving the performance of advertising campaigns.
After that, the client proposed collaboration, as the high season (December) was starting in this niche and results needed to be improved. I suggested changing the bidding strategy and focusing on Smart Shopping campaigns.
Result: In two weeks of December, we managed to improve the metrics almost 2 times compared to November by emphasizing shopping ads and separating them into a separate group of objects within the campaign. Additionally, the change in strategy from Maximum Conversion Value to Maximize Conversions influenced the improvement in conversion rates - campaigns receive more data for learning. As a result of December, despite scaling the advertising and an increase in costs by +145%, we achieved +510% in sales with a revenue growth of +174%. Against the backdrop of rising costs, we managed to maintain and even improve the ROAS indicator.
The average CPA was 300.9 UAH, which is 62.1% lower than the previous month. The number of purchases was 380 (5.2 times), ROAS 794% (+14% from November), revenue 859.3k (+179%) - according to GA4.
The client reached out for consultation and online audit, as they were not satisfied with the work of the current contractor. During the consultation, we discussed the main problem areas and I provided recommendations for improving the performance of advertising campaigns.
After that, the client proposed collaboration, as the high season (December) was starting in this niche and results needed to be improved. I suggested changing the bidding strategy and focusing on Smart Shopping campaigns.
Result: In two weeks of December, we managed to improve the metrics almost 2 times compared to November by emphasizing shopping ads and separating them into a separate group of objects within the campaign. Additionally, the change in strategy from Maximum Conversion Value to Maximize Conversions influenced the improvement in conversion rates - campaigns receive more data for learning. As a result of December, despite scaling the advertising and an increase in costs by +145%, we achieved +510% in sales with a revenue growth of +174%. Against the backdrop of rising costs, we managed to maintain and even improve the ROAS indicator.
The average CPA was 300.9 UAH, which is 62.1% lower than the previous month. The number of purchases was 380 (5.2 times), ROAS 794% (+14% from November), revenue 859.3k (+179%) - according to GA4.
Vinnytsia 
Available for hire