Sales of €100,000 for an international IT company

- Cost per lead on Facebook: 32.8 € → 16 €
- Cost per lead on TikTok: 58 € → 28 €
- Ad conversion to sales: 1.5% → 2.0%
- Increase in search queries: +45%

Key achievements
- Three sales totaling 100,000 € (the first sale already at 18,000 €)
- Reduction in lead acquisition cost by 50% on Facebook and by 52% on TikTok.
- Increase in the number of leads by 60%, resulting in company profit growth.
- Optimization of advertising expenses, allowing for increased efficiency without raising the budget.
- Attracting new partners in the B2B sector through an updated marketing strategy.
- Creation of a strong brand visual identity, improving recognition among the target audience.