Sales of professional B2B cosmetics through targeted advertising

This project included the development and execution of a targeted advertising campaign on social networks Facebook and Instagram for the sale of professional B2B cosmetics.My role consisted in creating an effective strategy that ensured the attraction of customers from the industry (especially business owners) and increased sales volumes.What was done:
- Study target audience, including demographic parameters, interests and habits.Creating and optimizing advertising campaigns on Facebook and Instagram to maximum visibility among potential customers.Choosing key interests and geographical localization for accurate targeting.- Creating LAL - Auditorium
Analysis of results and optimization of campaigns to the best indicators.The Results:
The total cost of the advertising campaign was $800.- 130 leads (potencial customers) have found interest in professional B2B cosmetics.- 2 closed customers with large orders.The average check was $66,000.- An important result was the finding of a customer who continues to order the product for the amount of $100,000.