Targeted Advertising to Promote the App for Butty Masters
In the framework of this project, I have created and performed a targeted advertising campaign for an app that is aimed at selling materials for browsers. The aim was to increase the number of downloads of the app, attract new users and increase the number of permanent customers.
What was done:
Analysis of the target audience, determination of its demographic parameters and interests.
Development and launch of targeted advertising campaigns on social media platforms (Instagram, Facebook)
- Selection of appropriate interests and geographical localization for maximum efficiency.
- Continuous monitoring and analysis of indicators, optimization of advertising materials to maximum ROI.
The Results:
The total expenditure for the advertising campaign was $2500.
- According to the results of the campaign, 1552 downloads of the app were received.
- It managed to attract more than 400 permanent customers who regularly use the app.
The average cheque in the addition is 890 grams.
What was done:
Analysis of the target audience, determination of its demographic parameters and interests.
Development and launch of targeted advertising campaigns on social media platforms (Instagram, Facebook)
- Selection of appropriate interests and geographical localization for maximum efficiency.
- Continuous monitoring and analysis of indicators, optimization of advertising materials to maximum ROI.
The Results:
The total expenditure for the advertising campaign was $2500.
- According to the results of the campaign, 1552 downloads of the app were received.
- It managed to attract more than 400 permanent customers who regularly use the app.
The average cheque in the addition is 890 grams.