Sales through the network of tools

The goal at the beginning of the work: Increase call-to orders from the site
It was expected: 3-4 orders per day

For today: Col-in orders 20-30 pieces per day (all names)
What was done: targeted advertising, changed the goal of optimization, and segmented the audience by interest. Demography and behavior.
Changed creatives, used dynamic creatives, to study the most relevant.
They used different plays for advertising to see the most effective channel.