Business Features Description:
Hair extension store. Previously had a target. A major downside of the page was that it participated in a giveaway. The average check is approximately 8000 UAH.
POINT A
Number of sales - 1
Project Development Process
The previous targetologist worked on the store, averaging 1 sale per month. Before starting the collaboration, we conducted an analysis of the target audience with a detailed description of the needs of each segment, competitor analysis, outlined a promotion strategy, and a complete audit of advertising campaigns. Among the three segments, we focused more on masters who do hair extensions. Over 2 months, we tested about 30 ad groups that were launched on different sets of interests.
Point B:
- Number of sales - 18
- Profit - 146800 UAH
- ROAS % - 613
Hair extension store. Previously had a target. A major downside of the page was that it participated in a giveaway. The average check is approximately 8000 UAH.
POINT A
Number of sales - 1
Project Development Process
The previous targetologist worked on the store, averaging 1 sale per month. Before starting the collaboration, we conducted an analysis of the target audience with a detailed description of the needs of each segment, competitor analysis, outlined a promotion strategy, and a complete audit of advertising campaigns. Among the three segments, we focused more on masters who do hair extensions. Over 2 months, we tested about 30 ad groups that were launched on different sets of interests.
Point B:
- Number of sales - 18
- Profit - 146800 UAH
- ROAS % - 613